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Insight Paper

2026 Higher Ed Marketing Outlook

Discover how 120+ higher ed marketing leaders are reallocating budgets, embracing AI, and strengthening owned digital channels to drive enrollment growth.
Digital Agency
Blog

How graduate enrollment leaders—and prospective students—are using AI

AI isn’t just a passing fad. It is likely to be an integral part of how our society, and prospective students specifically, interact with marketing messages. To better understand how…
Adult Education Blog
Blog

How employer demand trends across two countries demonstrate need for AI skills

Demand for AI professionals is rising quickly, nationally and internationally, and schools need to know how they can support and attract student interest.
Adult Education Blog
Blog

The higher ed SEO checklist

To help your institution get ahead of these changes, use this a practical checklist of AI-proof SEO strategies.
Adult Education Blog
Blog

3 headwinds shaping graduate and adult enrollment in 2026

Graduate enrollment leaders face new headwinds in 2026—from AI search to Grad PLUS changes. Learn how savvy teams are adapting to stay competitive.
Adult Education Blog
Tool

GenAI Employer Interview Guide

This tool will help professional and adult education leaders engage employers with generative AI training.
Professional and Adult Education Advisory Services
Podcast

The Graduate Enrollment Playbook Has Changed

Experts discuss how political and technological developments are forcing graduate enrollment leaders to shift lead-generation tactics.
Blog

How AI is reshaping graduate enrollment

This blog post explores three areas where we see especially high potential for AI in graduate enrollment marketing: search, outreach, and real-time engagement.
Adult Education Blog
Blog

AI is no longer optional

Discover how business schools can stay competitive by integrating AI into MBA and graduate programs.
Adult Education Blog
Blog

AI is changing the game for graduate and adult student recruitment—here’s how

How could AI transform the ways we reach and recruit students? Learn more about how hyper-personalization can impact adult learner recruitment.
Adult Education Blog

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