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Paid search 101: What enrollment leaders need to know

We define common paid search terms and concepts, and share how you can get the most out of your paid search advertising efforts.
Infographic

How to be data-informed

"Data-informed" may be the business buzzword of the century thus far. Today, your student success initiatives, strategic decisions, and even your academic program decisions are all expected to be data-informed.
Expert

Rachel LaVigna

Rachel LaVigna is a Navigate consultant who partners with our system community college members. Her focus is on driving process improvement strategies, implementing best practice research practices, and working with…

Director, Account Management
Expert

Aaron Rutledge

Aaron Rutledge is the Director of Partnerships within the Partner Success Technology team at EAB. In this capacity, Aaron oversees a portfolio of hundreds of institutions and supports a team…

Director of Partnerships, Student Success
Expert

Abigail Zeiler

Abigail moved to Richmond from South Carolina to join the team developing EAB’s Adult Learner Recruitment division in July 2017. Her strategic and innovative approach to problem solving has served…

Senior Strategic Leader
Expert

Melissa Robertson

Melissa serves as an Associate Director on EAB’s Research Partner Engagement team, and is responsible for collaborating with research project leads to ensure that the outputs are designed to meet…

Associate Director, Partner Engagement
Expert

Ellie Lanigan

As a Senior Strategic Leader, Ellie delivers strategies and programs that support her partner institutions’ goals around enrollment sustainability, growth, and service to students of all types. Ellie’s service to…

Senior Director, Commercial Learning and Development
Tool

Navigate Adoption Toolkit

The toolkit outlines 15 minimal-effort, high-impact practices for introducing Navigate on campus, promoting Navigate via email, and encouraging campus constituents through traditional mass communication methods.

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