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Insight Paper

Enrollment-Optimized College Website 2.0:

This refreshed guide will help you evaluate the most enrollment-critical elements of your .edu website—from content and SEO to analytics and beyond. You’ll also find strategic guidance to help you…
Digital Agency
Blog

The 2026 .edu accessibility mandate is coming—is your site content ready?

Here’s what you need to know about the 2026 ADA requirements, what they mean for your .edu, and how you can ensure your website complies.
Enrollment Blog
Partner Story

How One College Boosted Search Visibility and Prospect Engagement

Learn how OU online boosted their search visibility and prospect engagement with EAB's Digital Agency team.
Blog

How to write compelling copy for your college website

In my time as a content strategist at EAB—and as a card-carrying digital native—I’ve had the opportunity to share copywriting and content strategy with our partners for web, print, and…
Enrollment Blog
Blog

How to measure your university website’s performance

Learn the core KPIs to measure your university website's performance metrics and optimize for success and visibility.
Enrollment Blog
Partner Story

Aligning .edu to Brand

Texas A&M Law partnered with EAB to develop an enrollment-focused content strategy, an optimization that generated leads, supported prospects’ independent research, and reflected the Texas A&M brand.
Blog

Don’t let your website hurt your student recruitment

When assessing how well or how poorly your school’s website might be serving college-bound students, it’s helpful to consider these three priorities.
Enrollment Blog
Blog

What’s missing from your website’s employer partnership page?

As employers continue to show demand for unique partnerships with higher education institutions, it is important to ensure your employer partnership webpage is a desirable place full of attention-grabbing information…
Adult Education Blog
Blog

3 best practices for your college website

In my conversations with our university partners, I often refer to the .edu as the “front door” of the institution. We know that students are often interacting with your institution…
Adult Education Blog
Blog

How higher ed marketers can adapt to Google’s third-party cookie changes

Explore the future of third-party cookies in higher ed and how Google’s decisions impact marketing strategies for universities.
Enrollment Blog

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