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Blog

Here’s how to make your college website more accessible

If prospective students can’t access your school’s website, they’re not going to inquire or apply.
Enrollment Blog
Blog

How to measure your university website’s performance

Learn the core KPIs to measure your university website's performance metrics and optimize for success and visibility.
Enrollment Blog
Blog

Ad blocker popularity is growing – here are 5 tips to continue reaching prospects

Explore strategies to continue reaching prospective students, despite more users implementing ad blockers.
Enrollment Blog
Partner Story

Aligning .edu to Brand

Texas A&M Law partnered with EAB to develop an enrollment-focused content strategy, an optimization that generated leads, supported prospects’ independent research, and reflected the Texas A&M brand.
Blog

The new rules for .edu keyword optimization in AI search

Rebuilding your SEO strategy and continuing to stay ahead of emerging trends can feel overwhelming. EAB’s Digital Agency team can help you transform your website into a powerful recruitment tool…
Enrollment Blog
Insight Paper

2026 Higher Ed Marketing Outlook

Discover how 120+ higher ed marketing leaders are reallocating budgets, embracing AI, and strengthening owned digital channels to drive enrollment growth.
Digital Agency
Blog

The opportunity gap undermining your enrollment strategy

Why the .edu drives enrollment in an AI-driven search landscape—and how higher ed teams can strengthen website visibility without a full redesign.
Enrollment Blog
Blog

Three employment webpage updates to improve your hiring

As a professional, continuing, and/or online education leader, what can you do to your employment websites to stand out from your peers and ensure you’re attracting capable candidates?
Adult Education Blog
Blog

What’s missing from your website’s employer partnership page?

As employers continue to show demand for unique partnerships with higher education institutions, it is important to ensure your employer partnership webpage is a desirable place full of attention-grabbing information…
Adult Education Blog
Blog

Four critical, but often-missing, components of high-performing university websites

By reviewing your own program webpages and comparing them against this list, you may be able to efficiently update your website without doing a full redesign.
Adult Education Blog

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