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Blog

5 digital marketing channels enrollment teams should prioritize

Explore the five digital marketing channels that are worth your investment to capture student attention and share how your campus is the perfect fit.
Enrollment Blog
Blog

Here’s how to make your college website more accessible

If prospective students can’t access your school’s website, they’re not going to inquire or apply.
Enrollment Blog
Blog

Ad blocker popularity is growing – here are 5 tips to continue reaching prospects

Explore strategies to continue reaching prospective students, despite more users implementing ad blockers.
Enrollment Blog
Blog

How to measure your university website’s performance

Learn the core KPIs to measure your university website's performance metrics and optimize for success and visibility.
Enrollment Blog
Blog

The new rules for .edu keyword optimization in AI search

Rebuilding your SEO strategy and continuing to stay ahead of emerging trends can feel overwhelming. EAB’s Digital Agency team can help you transform your website into a powerful recruitment tool…
Enrollment Blog
Partner Story

Aligning .edu to Brand

Texas A&M Law partnered with EAB to develop an enrollment-focused content strategy, an optimization that generated leads, supported prospects’ independent research, and reflected the Texas A&M brand.
Blog

How to shop for a search visibility audit

Evaluate AI search visibility for higher ed with 6 key questions. Learn how GEO dashboards and audits improve SEO, AI presence, and enrollment results.
Enrollment Blog
Partner Story

How One University Grew AI Search Visibility with EAB

Learn how Regis University boosted AI Overview presence and organic impressions through an AI-ready SEO strategy.
Blog

How to build an AI-ready digital strategy for student recruitment

Build an AI-ready higher ed digital strategy with four capabilities that improve student discovery, engagement, search visibility, and enrollment.
Enrollment Blog
Insight Paper

2026 Higher Ed Marketing Outlook

Discover how 120+ higher ed marketing leaders are reallocating budgets, embracing AI, and strengthening owned digital channels to drive enrollment growth.
Web & Digital Solutions