Topic Page

Advancement Marketing

Events

The Next Era of Campaign Strategy: Four Must-Ask Questions for Future Success

This session will focus on new models and innovations in campaign structure and strategy. We will investigate different in-kind models for activating support and energizing the campus community around advancement. Sessions are limited to Chief Advancement Officers, Vice Presidents, Advancement, Vice Presidents, Development, Assistant Vice Presidents, Advancement, and Assistant Vice Presidents, Development.

Navigating the Talent Crisis: Winning Top Fundraising Talent

This session will spotlight advancement best practices that high-performing advancement teams have used to proactively recruit, train, and retain a high preforming staff. Sessions are limited to Chief Advancement Officers, Vice Presidents, Advancement, Vice Presidents, Development, Assistant Vice Presidents, Advancement, and Assistant Vice Presidents, Development.

Research and Services

Giving Page Audit for Higher Ed

EAB advancement experts will review your giving page and provide feedback to help you increase conversion rates and bring in more donor dollars.

"'

Perfecting the narrative for big ideas

Use this tool from the Donor Investor Imperative toolkit to help deans, department chairs, and faculty prepare to share their work for today’s donors.

The Changing Face of the 21st-Century Donor

Advancement and alumni leaders must find innovative engagement strategies for an increasingly culturally, racially, and ethnically diverse alumni base. This study examines three key populations where advancement leaders have the opportunity for focused quick wins that will establish groundwork for future alumni giving engagement.

Maximizing Alumnae Engagement and Giving

About the Webconference Given the explosive growth in the non-profit space and the competition for donors, it is not a surprise that many organizations are investing more in engaging diverse constituencies. Female enrollment at colleges and universities has been on the rise since the mid-20th century, and females now account for nearly 60 percent of […]

Quick Reads

Why advancement employees leave (and how leaders can fix it)

There are various methods you can use to cope with the advancement talent crisis, but addressing your workplace culture head-on can help you improve retention both immediately and over time. Here are four strategies to retain talent and help them develop meaningful careers.

How to stay ready for donors who “aren’t ready yet”

Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.

Things have changed—has your Annual Giving strategy?

My colleagues recently shared hot takes influencing today’s annual giving, and as a new member of the team, I want to add what I’ve noticed on my own journey. From one advancement leader to the next, here are my thoughts on what’s changed.

Experts

Director, Advancement Marketing Services
Senior Strategic Leader
Senior Strategic Leader, Partner Success

Subscribe to the Advancement Blog

Keep up-to-date with our latest posts on fundraising tactics, advancement challenges, and more.

Our Products

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.

Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

EAB asks you to accept cookies for authorization purposes, as well as to track usage data and for marketing purposes. To get more information about these cookies and the processing of your personal information, please see our Privacy Policy. Do you accept these cookies and the processing of your personal information involved?

Skip to toolbar