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Advancement Marketing


Staff Retention in a Highly Competitive Talent Market

As the labor market has started to cool down in 2023, many institutions have shifted their attention from recruiting new staff to retaining their top-tier talent. Staff retention is vital to the success of our institutions, especially in a tight labor market.

Shaping Our Research: Chief Advancement Officer Listening Sessions

EAB Researchers will present the results of our recent topic poll and facilitate a conversation around the most pressing challenges identified through the survey. Chief advancement officers will have the opportunity to discuss these challenges with each other and help shape the direction of future EAB research.

Research and Services

Giving Page Audit for Higher Ed

EAB advancement experts will review your giving page and provide feedback to help you increase conversion rates and bring in more donor dollars.


Perfecting the narrative for big ideas

Use this tool from the Donor Investor Imperative toolkit to help deans, department chairs, and faculty prepare to share their work for today’s donors.

The Changing Face of the 21st-Century Donor

Advancement and alumni leaders must find innovative engagement strategies for an increasingly culturally, racially, and ethnically diverse alumni base. This study examines three key populations where advancement leaders have the opportunity for focused quick wins that will establish groundwork for future alumni giving engagement.

Maximizing Alumnae Engagement and Giving

About the Webconference Given the explosive growth in the non-profit space and the competition for donors, it is not a surprise that many organizations are investing more in engaging diverse constituencies. Female enrollment at colleges and universities has been on the rise since the mid-20th century, and females now account for nearly 60 percent of […]

Quick Reads

Your Guide to a Successful Year-End Annual Giving Campaign

The end of year marks a time of reflection and gratitude, which inspires many people to support their favorite nonprofits and causes. But with virtually every mission-driven organization launching a year-end campaign, how do you stand out from the crowd? Keep reading to learn how to finish the calendar year on a high note.

Avoiding Staff Turnover and Strengthening Your Annual Giving Program

Explore a conversation between Emily Berry, Associate Vice President of Individual and Annual Giving at Miami University, and Mark Shreve, Senior Director of Partner Development at EAB, about the growth and success Miami’s annual giving program has seen in the past 10 years.

The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy

Today’s donors are more likely to give when they have an emotional connection to a mission or organization. Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater.


Director, Advancement Marketing Services
Senior Strategic Leader
Senior Strategic Leader, Partner Success

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Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

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