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Advancement Marketing


Staff Retention in a Highly Competitive Talent Market

As the labor market has started to cool down in 2023, many institutions have shifted their attention from recruiting new staff to retaining their top-tier talent. Staff retention is vital to the success of our institutions, especially in a tight labor market.

Shaping Our Research: Chief Advancement Officer Listening Sessions

EAB Researchers will present the results of our recent topic poll and facilitate a conversation around the most pressing challenges identified through the survey. Chief advancement officers will have the opportunity to discuss these challenges with each other and help shape the direction of future EAB research.

Research and Services

Giving Page Audit for Higher Ed

EAB advancement experts will review your giving page and provide feedback to help you increase conversion rates and bring in more donor dollars.


Rule Three – Broker Smarter Matches

This webconference discusses the third principle of our New Rules of Engagement research initiative: Broker Smarter Matches. We examine how innovative and progressive institutions are developing mass-customizable, skills-based roles that maximize volunteer talents and engagement and how they proactively identify high-potential alumni volunteers to participate in these opportunities.

Quick Reads

Your Guide to a Successful Year-End Annual Giving Campaign

The end of year marks a time of reflection and gratitude, which inspires many people to support their favorite nonprofits and causes. But with virtually every mission-driven organization launching a year-end campaign, how do you stand out from the crowd? Keep reading to learn how to finish the calendar year on a high note.

Avoiding Staff Turnover and Strengthening Your Annual Giving Program

Explore a conversation between Emily Berry, Associate Vice President of Individual and Annual Giving at Miami University, and Mark Shreve, Senior Director of Partner Development at EAB, about the growth and success Miami’s annual giving program has seen in the past 10 years.

The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy

Today’s donors are more likely to give when they have an emotional connection to a mission or organization. Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater.


Director, Advancement Marketing Services
Senior Strategic Leader
Senior Strategic Leader, Partner Success

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Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.

Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

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