Topic Page

Advancement Marketing

Events

The Next Era of Campaign Strategy: Four Must-Ask Questions for Future Success

March 8, 2023

This session will focus on new models and innovations in campaign structure and strategy. We will investigate different in-kind models for activating support and energizing the campus community around advancement. Sessions are limited to Chief Advancement Officers, Vice Presidents, Advancement, Vice Presidents, Development, Assistant Vice Presidents, Advancement, and Assistant Vice Presidents, Development.

Navigating the Talent Crisis: Winning Top Fundraising Talent

March 8, 2023

This session will spotlight advancement best practices that high-performing advancement teams have used to proactively recruit, train, and retain a high preforming staff. Sessions are limited to Chief Advancement Officers, Vice Presidents, Advancement, Vice Presidents, Development, Assistant Vice Presidents, Advancement, and Assistant Vice Presidents, Development.

Research and Services

Giving Page Audit for Higher Ed

January 20, 2023

EAB advancement experts will review your giving page and provide feedback to help you increase conversion rates and bring in more donor dollars.

Rule Three – Broker Smarter Matches

June 21, 2016

This webconference discusses the third principle of our New Rules of Engagement research initiative: Broker Smarter Matches. We examine how innovative and progressive institutions are developing mass-customizable, skills-based roles that maximize volunteer talents and engagement and how they proactively identify high-potential alumni volunteers to participate in these opportunities.

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Quick Reads

Why advancement employees leave (and how leaders can fix it)

March 24, 2023

There are various methods you can use to cope with the advancement talent crisis, but addressing your workplace culture head-on can help you improve retention both immediately and over time. Here are four strategies to retain talent and help them develop meaningful careers.

How to stay ready for donors who “aren’t ready yet”

February 20, 2023

Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.

Things have changed—has your Annual Giving strategy?

January 30, 2023

My colleagues recently shared hot takes influencing today’s annual giving, and as a new member of the team, I want to add what I’ve noticed on my own journey. From one advancement leader to the next, here are my thoughts on what’s changed.

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Roadmaps

Improving Alumni Participation

November 26, 2019

Achieve Scale, Sustainability, and Impact in Principal Gifts

November 26, 2019

Reimagine Constituent Engagement for the 21st Century

September 30, 2019

Develop Your Major Gift Pipeline

September 30, 2019

Experts

Julie Solomon

Director, Advancement Marketing Services

Tom Zydel

Senior Strategic Leader

Kibibi Bonner

Senior Strategic Leader, Partner Success

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Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.

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Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

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