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Advancement Marketing


Staff Retention in a Highly Competitive Talent Market

As the labor market has started to cool down in 2023, many institutions have shifted their attention from recruiting new staff to retaining their top-tier talent. Staff retention is vital to the success of our institutions, especially in a tight labor market.

Shaping Our Research: Chief Advancement Officer Listening Sessions

EAB Researchers will present the results of our recent topic poll and facilitate a conversation around the most pressing challenges identified through the survey. Chief advancement officers will have the opportunity to discuss these challenges with each other and help shape the direction of future EAB research.

Research and Services

Giving Page Audit for Higher Ed

EAB advancement experts will review your giving page and provide feedback to help you increase conversion rates and bring in more donor dollars.


Summer 2022 Roundtable for Advancement and Fundraising Leaders

Access the resources for our summer 2022 advancement roundtable event, which will bring together university development leaders from the UK, Ireland, and the Continent.

Making the Most of Your Advancement Outreach Efforts Amid COVID-19

Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.

Conduct a Gap Analysis: Understanding Our Diverse Alumni

This webconference will equip alumni relations professionals the tools to seek feedback from diverse alumni, inventory existing diversity-related programing, and invest in new alumni programing.

Quick Reads

How Missouri State University Leveraged Data to Grow Their Advancement Shop

The MSU advancement leadership team faced heightened pressures from their board to cut costs within their already lean advancement shop. They knew they needed a third- party perspective to provide credibility and prove that investment in advancement will help move the institution toward its strategic goals.

Overcome these two roadblocks to engage young alumni

In this blog post, we’ll explore two key roadblocks that impact the engagement of young alumni and tips to combat them.

Digital Marketing Strategies for Engaging Alumni and Donors

This infographic explores how your university can use digital marketing to cultivate stronger relationships with
your existing donors and reach alumni you’re currently missing.


Director, Advancement Marketing Services
Senior Strategic Leader
Senior Strategic Leader, Partner Success

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Our Products

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.

Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

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