Topic Page

Advancement Marketing

Events

2024 Advancement Roundtable

September 29, 2023

Join EAB’s annual roundtable for Chief Advancement Officers where you’ll have the opportunity to engage in highly interactive, executive-level conversations about the most pressing challenges facing advancement leaders today.

Staff Retention in a Highly Competitive Talent Market

September 8, 2023

As the labor market has started to cool down in 2023, many institutions have shifted their attention from recruiting new staff to retaining their top-tier talent. Staff retention is vital to the success of our institutions, especially in a tight labor market.

Research and Services

Giving Page Audit for Higher Ed

January 20, 2023

EAB advancement experts will review your giving page and provide feedback to help you increase conversion rates and bring in more donor dollars.

Summer 2022 Roundtable for Advancement and Fundraising Leaders

June 15, 2022

Access the resources for our summer 2022 advancement roundtable event, which will bring together university development leaders from the UK, Ireland, and the Continent.

Making the Most of Your Advancement Outreach Efforts Amid COVID-19

May 7, 2020

Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.

Conduct a Gap Analysis: Understanding Our Diverse Alumni

November 29, 2017

This webconference will equip alumni relations professionals the tools to seek feedback from diverse alumni, inventory existing diversity-related programing, and invest in new alumni programing.

LOAD MORE

Quick Reads

Alumni giving metrics will no longer be a part of college rankings. Here’s why you should renew your commitment to annual giving anyway.

July 7, 2023

Here are four primary reasons why Boards, Presidents, and advancement leaders should renew their commitment to annual giving.

3 Recommendations for Your 2023-24 Annual Giving Strategy

June 12, 2023

Incorporate three tactics into your annual giving strategy to expand your reach, foster meaningful connections, and create a cohesive and engaging experience for your donors.

3 Ways Advancement Teams Can Achieve More with Less

April 18, 2023

Many advancement professionals are all too familiar with this scene: you propose a new plan or innovation to leadership, and the conversation ends with “we don’t have money for that.” The almost inevitable guidance is to better utilize your existing resources.

LOAD MORE

Roadmaps

Ease the Transition to Shared Services with a Plan for Change Management Hurdles

December 2, 2019

Design a Shared Services Model That Reflects Campus Priorities

November 26, 2019

Improving Alumni Participation

November 26, 2019

Achieve Scale, Sustainability, and Impact in Principal Gifts

November 26, 2019

Reimagine Constituent Engagement for the 21st Century

September 30, 2019

Develop Your Major Gift Pipeline

September 30, 2019

Design Better Workflows with Five Process Improvement Steps

September 17, 2019

Boost Process Improvement Success by Starting with the Right Projects

September 17, 2019

Experts

Julie Solomon

Director, Advancement Marketing Services

Tom Zydel

Senior Strategic Leader

Kibibi Bonner

Senior Strategic Leader, Partner Success

Subscribe to the Advancement Blog

Keep up-to-date with our latest posts on fundraising tactics, advancement challenges, and more.

Our Products

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.

LEARN MORE

Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

LEARN MORE