Spring 2023 Executive Roundtable for Senior Advancement and Fundraising Leaders
EAB welcomed heads of fundraising, advancement, and alumni relations at their universities to an executive-level roundtable 19 May in London, UK. Explore takeaways and resources from the event.
Research and Services
If your donors can’t find it, they can’t fund it
Donors who visit college giving pages often struggle to find the causes that matter to them most. The university buries specific gift designations in long drop-down menus that few donors take the trouble to navigate. Consequently, donors fail to see something they feel passionate about supporting and leave without making a gift. Instead, UCLA’s new giving website organizes funds into 14 causes and mirrors the functionality of a crowdfunding site.
Expand Your Major Gift Pipeline
To survive and thrive, in the years to come, advancement leaders must take an innovative approach to prioritizing prospects, incentivizing fundraisers, and managing portfolios. Use this infographic for strategies to build a pipeline of new major gift prospects.
How to Win Donor Mindshare in the Attention Economy
Use this infographic to identify the key challenges and solutions to some of the most common advancement obstacles when it comes to getting alumni to donate.
Subscribe to the Advancement Blog
Keep up-to-date with our latest posts on fundraising tactics, advancement challenges, and more.