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Advancement Marketing

Events

Spring 2023 Executive Roundtable for Senior Advancement and Fundraising Leaders

May 15, 2023

EAB welcomed heads of fundraising, advancement, and alumni relations at their universities to an executive-level roundtable 19 May in London, UK. Explore takeaways and resources from the event.

The Next Era of Campaign Strategy: Four Must-Ask Questions for Future Success

March 8, 2023

This session will focus on new models and innovations in campaign structure and strategy. We will investigate different in-kind models for activating support and energizing the campus community around advancement. Sessions are limited to Chief Advancement Officers, Vice Presidents, Advancement, Vice Presidents, Development, Assistant Vice Presidents, Advancement, and Assistant Vice Presidents, Development.

Research and Services

Giving Page Audit for Higher Ed

January 20, 2023

EAB advancement experts will review your giving page and provide feedback to help you increase conversion rates and bring in more donor dollars.

Summer 2022 Roundtable for Advancement and Fundraising Leaders

June 15, 2022

Access the resources for our summer 2022 advancement roundtable event, which will bring together university development leaders from the UK, Ireland, and the Continent.

Making the Most of Your Advancement Outreach Efforts Amid COVID-19

May 7, 2020

Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.

Conduct a Gap Analysis: Understanding Our Diverse Alumni

November 29, 2017

This webconference will equip alumni relations professionals the tools to seek feedback from diverse alumni, inventory existing diversity-related programing, and invest in new alumni programing.

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Quick Reads

If your donors can’t find it, they can’t fund it

June 18, 2018

Donors who visit college giving pages often struggle to find the causes that matter to them most. The university buries specific gift designations in long drop-down menus that few donors take the trouble to navigate. Consequently, donors fail to see something they feel passionate about supporting and leave without making a gift. Instead, UCLA’s new giving website organizes funds into 14 causes and mirrors the functionality of a crowdfunding site.

Expand Your Major Gift Pipeline

January 3, 2018

To survive and thrive, in the years to come, advancement leaders must take an innovative approach to prioritizing prospects, incentivizing fundraisers, and managing portfolios. Use this infographic for strategies to build a pipeline of new major gift prospects.

How to Win Donor Mindshare in the Attention Economy

March 8, 2017

Use this infographic to identify the key challenges and solutions to some of the most common advancement obstacles when it comes to getting alumni to donate.

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Roadmaps

Improving Alumni Participation

November 26, 2019

Achieve Scale, Sustainability, and Impact in Principal Gifts

November 26, 2019

Reimagine Constituent Engagement for the 21st Century

September 30, 2019

Develop Your Major Gift Pipeline

September 30, 2019

Experts

Julie Solomon

Director, Advancement Marketing Services

Tom Zydel

Senior Strategic Leader

Kibibi Bonner

Senior Strategic Leader, Partner Success

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Our Products

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.

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Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

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