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Advancement Marketing


Spring 2023 Executive Roundtable for Senior Advancement and Fundraising Leaders

EAB welcomed heads of fundraising, advancement, and alumni relations at their universities to an executive-level roundtable 19 May in London, UK. Explore takeaways and resources from the event.

The Next Era of Campaign Strategy: Four Must-Ask Questions for Future Success

This session will focus on new models and innovations in campaign structure and strategy. We will investigate different in-kind models for activating support and energizing the campus community around advancement. Sessions are limited to Chief Advancement Officers, Vice Presidents, Advancement, Vice Presidents, Development, Assistant Vice Presidents, Advancement, and Assistant Vice Presidents, Development.

Research and Services

Giving Page Audit for Higher Ed

EAB advancement experts will review your giving page and provide feedback to help you increase conversion rates and bring in more donor dollars.


Summer 2022 Roundtable for Advancement and Fundraising Leaders

Access the resources for our summer 2022 advancement roundtable event, which will bring together university development leaders from the UK, Ireland, and the Continent.

Making the Most of Your Advancement Outreach Efforts Amid COVID-19

Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.

Conduct a Gap Analysis: Understanding Our Diverse Alumni

This webconference will equip alumni relations professionals the tools to seek feedback from diverse alumni, inventory existing diversity-related programing, and invest in new alumni programing.

Quick Reads

If your donors can’t find it, they can’t fund it

Donors who visit college giving pages often struggle to find the causes that matter to them most. The university buries specific gift designations in long drop-down menus that few donors take the trouble to navigate. Consequently, donors fail to see something they feel passionate about supporting and leave without making a gift. Instead, UCLA’s new giving website organizes funds into 14 causes and mirrors the functionality of a crowdfunding site.

Expand Your Major Gift Pipeline

To survive and thrive, in the years to come, advancement leaders must take an innovative approach to prioritizing prospects, incentivizing fundraisers, and managing portfolios. Use this infographic for strategies to build a pipeline of new major gift prospects.

How to Win Donor Mindshare in the Attention Economy

Use this infographic to identify the key challenges and solutions to some of the most common advancement obstacles when it comes to getting alumni to donate.


Director, Advancement Marketing Services
Senior Strategic Leader
Senior Strategic Leader, Partner Success

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Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.

Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

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