Research and Services
Up until earlier this year, engagement has meant tailgates, alumni happy hours, professional development workshops, and other in-person events. Digital programs were a rarity, an afterthought, a side-of-desk activity for busy event planners. All of that got turned on its head in March of this year. COVID-19 forced an abrupt pivot and, as a result, pushed alumni engagement strategy years into the future.
The novel coronavirus’s arrival has put an end to the party. Many advancement leaders are now facing a stark reality in which they will have to curtail their operations and cut back on their budgets.
Alumni relations and fundraising have been turned upside down by the pandemic. Alumni are looking for career networks and informal and virtual opportunities to connect with old friends, not nostalgic on-campus experiences. Hear innovative strategies to stay relevant to alumni from Longwood University AVP Alumni & Career Services—and host of the Advancement Legends podcast—Ryan Catherwood.
Subscribe to the Advancement Blog
Keep up-to-date with our latest posts on fundraising tactics, advancement challenges, and more.