Research and Services
Campaign Concierge: Strengthen and Improve Your Higher Ed Fundraising Campaigns
EAB’s Campaign Concierge is a service that addresses pressing challenges and top priorities to improve higher ed fundraising campaigns.
Perfecting the Academic-Advancement Partnership
Use this study, Perfecting the Partnership, to identify and engage new advancement partners across campus and extend the reach of current fundraising superstars to more donors.
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How to stay ready for donors who “aren’t ready yet”
Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.
Fundraising During Uncertain Times: What Not to Do
The first two decades of the 21st century have already witnessed several major disruptions with significant economic impacts, from three recessions to the pandemic to today’s hiring crisis. And with the threat of another recession looming, EAB has received requests for guidance on higher-education philanthropy amidst uncertain times.
Things have changed—has your Annual Giving strategy?
My colleagues recently shared hot takes influencing today’s annual giving, and as a new member of the team, I want to add what I’ve noticed on my own journey. From one advancement leader to the next, here are my thoughts on what’s changed.
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