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Unlock Growth Through EAB’s Advancement Investment and Performance Initiative (AIPI)

In an era defined by tight budgets and rapid change, advancement leaders turn to EAB as a trusted data source to help justify a strong investment in advancement. The Advancement Investment and Performance Initiative (AIPI) gives advancement leaders the data they need to make a compelling case for investment to senior institutional leaders.

2024 Advancement Roundtable

Join EAB’s annual roundtable for Chief Advancement Officers where you’ll have the opportunity to engage in highly interactive, executive-level conversations about the most pressing challenges facing advancement leaders today.

Research and Services

Campaign Concierge: Strengthen and Improve Your Higher Ed Fundraising Campaigns

EAB’s Campaign Concierge is a service that addresses pressing challenges and top priorities to improve higher ed fundraising campaigns.


Giving Page Audit for Higher Ed

EAB advancement experts will review your giving page and provide feedback to help you increase conversion rates and bring in more donor dollars.

Advancement Organizational Design Review

EAB will review your advancement shop’s organizational design structure against best practices and provide recommendations for improvement.

Advancement Professional Development Series: On-Demand Materials

Access materials from our Advancement Professional Development Series, a three-part series that educates leaders and their staff about best practices and innovative solutions to their top challenges.

Quick Reads

3 factors driving digital transformation in higher ed advancement

Over the past decade, fundraising performance via phone has ebbed, leaving a gaping hole in acquisition in the plans of college and university advancement leaders. Discover the digital transformation trends that are disrupting conventional methods of promoting giving—and how to pivot.

The largest roadblock to hiring diverse fundraisers—and how to get around it

Many advancement teams have a long way to go when it comes to diversity, equity, and inclusion (DEI). Read our insight to learn how colleges and universities can diversify their advancement shops by attracting, hiring, and onboarding employees with transferable skills.

Filling fiscal year 2021’s proposal pipeline

While most gift officers transitioned fairly seamlessly into virtual visits—and many extended their reach to prospects they otherwise wouldn’t have been able to see—advancement leaders are nevertheless bracing for this virtual cultivation to fail to translate into proposals across the next year.


Senior Director
Director, Research Advisory Services
Senior Director, Research Advisory Services

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Our Products

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.

Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

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