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Adult Student Marketing

Events

Demystifying Alternative Credentials: Opportunities and Threats at the Cutting Edge of Adult and Grad Growth

This roundtable series will help you understand the complicated alternative credential landscape and identify areas of opportunity for your institution.

Strengthening Your Talent Pipeline From Within: Four Career Mobility Strategies to Improve Both Retention and Recruitment

This roundtable event focuses on the financial, organizational, and strategic benefits of investing in internal career advancement. Attendees will learn how their competitors prioritize and develop internal talent, understand the key design features of career mobility strategies, and bring lessons back to their own institution.

Research and Services

Professional and Adult Education Web Presence Audit

EAB’s audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites and appeal to prospective adult students.

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How higher ed can adapt to the changing MBA landscape

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admission requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Professional and Adult Education Resource Hub

EAB provides in-depth research and services for professional and adult education leaders to meet their most pressing challenges. We’ve surfaced best practices to help support your organizational strategy, market innovation, program design, and recruitment.

Employer Demand Profiles

These profiles provide a snapshot of the employer demand in each state to inform portfolio and program brainstorming discussions.

Quick Reads

4 tactics to reach, recruit, and enroll “stealth shoppers”

Ten years ago, we interviewed dozens of partner institutions, who said 20% of their prospective graduate and adult students were stealth shoppers on average. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

Developing an effective yield strategy is just as important at the graduate level, if not more so. Many prospective adult students are not only considering different program options, but also weighing going back to school against other priorities such as work and family—meaning their enrollment decisions are constantly in flux.

Looking to Grow Your Health Care Administration Program? Here Are Four Tips

As more schools will likely develop and offer health care administration programs due to high student demand, zeroing in on the core components of a high-value degree will be essential.

Experts

Senior Vice President, Marketing & Enrollment Solutions and General Manager, Adult Learner Recruitment
Senior Director, Professional and Adult Education Forum
Consultant and Principal

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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