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Adult Student Marketing

Events

How to Save Your MBA: Working Session to Understand the Changing MBA Landscape and How to Adapt

January 4, 2022

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admissions requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Demystifying Alternative Credentials and Providers: Opportunities and Threats

December 14, 2021

Stackable certificates, microcredentials, and MOOCs 2.0—among a plethora of alternative offerings—are evolving quickly, engaging a growing share of post-baccalaureate learners. Continuing education leaders are concerned that traditional approaches to alternative degrees are being disrupted, potentially replaced altogether.

Research and Services

Understanding Your Future Adult Learner

September 20, 2021

To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.

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Blueprint for Growth Amid the Pandemic: Virtual Presentation

December 3, 2020

Sign-up for a workshop to educate your team on the adult education market, including how to diversify revenues and bolster declining undergrad enrollment.

Coronavirus Outbreak’s Impacts on Canadian Employer Demand

November 11, 2020

Explore EAB’s analyses of Canadian regional market data in your portfolio planning conversations, as well as the recommended questions for discussion.

Recruiting Online International Students

November 6, 2020

This resource provides strategies for attracting online international students, marketing programs internationally, and finding locations for international student recruitment.

Quick Reads

Launching tech graduate programs? Here’s how to make them stand out

December 21, 2021

How can universities design tech programs to stand out in this increasingly competitive market? After advising more than 40 universities on technology programs in the past year through EAB’s Market Insights service, I can offer three ways to make your graduate technology programs stand out in a crowded market.

What does the strong employer demand for speech-language pathologists mean for your university?

December 20, 2021

Here’s how your school capitalize on growing employer and student demand for speech-language pathology programs.

Here’s how to show students your master’s program is worth it

December 14, 2021

Learn how to convey your program’s value—and empower students to enroll with the confidence that your program can help them achieve their professional goals.

Roadmaps

Create High Impact International Partnerships

June 3, 2021

Identify High-Potential Employer Partners and Plan Your Pitch

December 17, 2019

Create the Infrastructure to Support Employer Partnerships

December 17, 2019

Design Credentials to Meet Adult Student Needs

December 2, 2019

Strategically Staff Your Adult and Professional Education Unit

September 17, 2019

Develop Outcomes-Focused Recruitment Messages for Adult Learners

September 17, 2019

Experts

Will Lamb

Dean, Graduate and Adult Learner Recruitment

Brittany Murchison

Vice President, Partner Success and Marketing, Adult Learner Recruitment

Max Milder

Director

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

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Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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