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Adult Student Marketing

Events

Meeting the Moment of Mega-Stealth Shopping

As Gen Z becomes part of the adult learner audience, institutions need to understand widespread behavioral shifts to better reach and appeal to today’s audience. This two-part virtual roundtable series explores four areas where leaders can focus their strategy as a way to negotiate this volatile moment across the pre-awareness and awareness phases of the marketing funnel.

2022 PAE Executive Roundtable

In this roundtable event, we will take a look back at where the PCO unit has been over the past 10 years, consider where we stand today, and explore what the future may hold. These sessions are best suited for Vice Presidents of Professional Adult / Continuing Online Education and executive-level contacts in Marketing.

Research and Services

Building an Effective Graduate Enrollment Management Plan

This study explores the need for a graduate enrollment management plan, as well as the framework and the elements of an effective graduate enrollment management plan.

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Professional and Adult Education Resource Hub

EAB provides in-depth research and services for professional and adult education leaders to meet their most pressing challenges. We’ve surfaced best practices to help support your organizational strategy, market innovation, program design, and recruitment.

Employer Demand Profiles

These profiles provide a snapshot of the employer demand in each state to inform portfolio and program brainstorming discussions.

MBA Program Assessment

Amid an evolving market, outdated MBA programs are losing prospective enrollment to more student-aligned rivals. The employer and student demand remains, meriting schools’ continued investment in the MBA, but increasing competition requires careful attention to program design. Programs must adapt to today’s MBA student or risk losing them to alternatives ranging from other graduate business degrees to nondegree offerings.

Quick Reads

700,000 incarcerated students will be Pell-eligible in 2023. Here’s what that could mean for your institution

Online students and other non-traditional audiences are increasingly an area of focus for institutions nationwide. But there is one large group of non-traditional students that’s been previously excluded: incarcerated students.

How to manage your digital lead generation budget

Get strategies to more effectively manage your digital lead generation budget for graduate and adult-serving programs.

Struggling to set graduate enrollment goals? Here’s our step-by-step guide.

The future of the graduate market is uncertain. But a close assessment of data points is a necessary starting point in setting revenue and headcount targets for your team, no matter the forecast.

Experts

Senior Vice President, Marketing & Enrollment Solutions and General Manager, Adult Learner Recruitment
Senior Director, Professional and Adult Education Forum
Consultant and Principal

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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