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Adult Student Marketing


2022 PAE Executive Roundtable

In this roundtable event, we will take a look back at where the PCO unit has been over the past 10 years, consider where we stand today, and explore what the future may hold. These sessions are best suited for Vice Presidents of Professional Adult / Continuing Online Education and executive-level contacts in Marketing.

Jump-Starting Market-Responsive Program Development: How to Use EAB’s Market Insights Service to Support Growth

Join our experts to learn more about our different project types and how our most successful partners work with our team. We’ll also preview some of the new developments in the Market Insights pipeline. This session is best suited for Executives of Professional/ Continuing/ Online/Adult Education who are interested in growing their enrollments but have not yet explored EAB’s Market Insights offerings or related resources to achieve that growth.

Research and Services

Addressing the need for nursing education amidst shortages

Academic leaders recognize the need for nursing education but encounter three challenges. EAB dug into labor market data, reviewed the literature, and talked with successful programs to identify how schools can launch and expand nursing programs.


Designing Programs for the Millennial Workforce Study

This study examines the opportunities and challenges COE units face in designing programs for three specific student populations: Millennial career advancers, early encore careerists, and tomorrow’s business owners.

Competency-based education: Fact vs. Fiction

Find out why institutions are turning their attention to competency-based education as a potential way to decrease costs and reduce degree completion time.

Hyper-stackable Emerging Careers

In “Multi-Track Cybersecurity Pathways” and “Second Careers in Aging Services,” explore how institutions have created degrees and certificates that appeal equally to employers and students, with an emphasis on stackable, interdisciplinary programs to fill the rising demand for two professional fields.

Quick Reads

Marketing to today’s adult learner can be cheaper than you think with these 3 social media tactics

Social media is one of the most important spaces where consumers expect to engage with brands, but it can be difficult to align content with current online trends. To increase your college’s brand awareness for today’s prospective adult students, PCO units should consider adopting these three social media tactics.

3 ways to incorporate stackable credentials into your graduate programs

Read below for three ways institutions have successfully to incorporated stackable credentials into their master’s programs—and provided the enrollment opportunities today’s graduate and adult learners seek.

Tackle the two biggest challenges to your nursing program’s enrollment growth

Almost half of baccalaureate programs struggle to recruit faculty, and nursing programs at all levels struggle to secure clinical placements for their students, meaning your program likely faces significant barriers to long-term enrollment growth.


Dean, Graduate and Adult Learner Recruitment
Vice President, Partner Success and Marketing, Adult Learner Recruitment

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Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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