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Adult Student Marketing

Events

Demystifying Alternative Credentials: Opportunities and Threats at the Cutting Edge of Adult and Grad Growth

May 16, 2023

This roundtable series will help you understand the complicated alternative credential landscape and identify areas of opportunity for your institution.

Strengthening Your Talent Pipeline From Within: Four Career Mobility Strategies to Improve Both Retention and Recruitment

May 16, 2023

This roundtable event focuses on the financial, organizational, and strategic benefits of investing in internal career advancement. Attendees will learn how their competitors prioritize and develop internal talent, understand the key design features of career mobility strategies, and bring lessons back to their own institution.

Research and Services

Professional and Adult Education Web Presence Audit

April 4, 2023

EAB’s audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites and appeal to prospective adult students.

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Hyper-stackable Emerging Careers

September 1, 2014

In “Multi-Track Cybersecurity Pathways” and “Second Careers in Aging Services,” explore how institutions have created degrees and certificates that appeal equally to employers and students, with an emphasis on stackable, interdisciplinary programs to fill the rising demand for two professional fields.

Mobile Site Optimization Toolkit

August 19, 2014

There are a number of factors to consider when redesigning or retrofitting your site for mobile. Access resources to help you tackle tasks such as content prioritization, mobile strategy development, and vendor selection.

Disciplining Social Media Strategy: Implementation Toolkit

August 11, 2014

From Disciplining Social Media Strategy.

Quick Reads

How graduate enrollment leaders are keeping up with changing recruitment expectations

June 8, 2023

In our third survey with NAGAP, we asked graduate enrollment leaders about their experiences with recruitment. Here are three trends that our research demonstrated about graduate recruitment tactics.

4 reasons your labor market analysis isn’t capturing employer demand for graduates

June 8, 2023

Program launch is always risky and is even more so when employer demand data does not indicate a strong and growing labor market. Here are four key reasons why labor market data may not be capturing a strong need for program graduates.

4 tactics to reach, recruit, and enroll “stealth shoppers”

April 25, 2023

Ten years ago, we interviewed dozens of partner institutions, who said 20% of their prospective graduate and adult students were stealth shoppers on average. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

Roadmaps

Create High Impact International Partnerships

June 3, 2021

Identify High-Potential Employer Partners and Plan Your Pitch

December 17, 2019

Create the Infrastructure to Support Employer Partnerships

December 17, 2019

Design Credentials to Meet Adult Student Needs

December 2, 2019

Strategically Staff Your Adult and Professional Education Unit

September 17, 2019

Develop Outcomes-Focused Recruitment Messages for Adult Learners

September 17, 2019

Experts

Jennifer Winn

Senior Vice President, Marketing & Enrollment Solutions and General Manager, Adult Learner Recruitment

Jennifer Lerner

Senior Director, Professional and Adult Education Forum

Amy Luitjens

Consultant and Principal

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

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Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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