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Adult Student Marketing

Events

2022 PAE Executive Roundtable

June 10, 2022

In this roundtable event, we will take a look back at where the PCO unit has been over the past 10 years, consider where we stand today, and explore what the future may hold. These sessions are best suited for Vice Presidents of Professional Adult / Continuing Online Education and executive-level contacts in Marketing.

Jump-Starting Market-Responsive Program Development: How to Use EAB’s Market Insights Service to Support Growth

May 23, 2022

Join our experts to learn more about our different project types and how our most successful partners work with our team. We’ll also preview some of the new developments in the Market Insights pipeline. This session is best suited for Executives of Professional/ Continuing/ Online/Adult Education who are interested in growing their enrollments but have not yet explored EAB’s Market Insights offerings or related resources to achieve that growth.

Research and Services

Addressing the need for nursing education amidst shortages

July 28, 2022

Academic leaders recognize the need for nursing education but encounter three challenges. EAB dug into labor market data, reviewed the literature, and talked with successful programs to identify how schools can launch and expand nursing programs.

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Mobile Site Optimization Toolkit

August 19, 2014

There are a number of factors to consider when redesigning or retrofitting your site for mobile. Access resources to help you tackle tasks such as content prioritization, mobile strategy development, and vendor selection.

Disciplining Social Media Strategy: Implementation Toolkit

August 11, 2014

From Disciplining Social Media Strategy.

Creating T-Shaped Professionals

July 30, 2014

In “Design Thinking Business Programs” and “Second Bachelor’s Degrees for Career Starters,” learn about programs that equip professionals with the skills that will make them well-rounded candidates for high-demand jobs.

Quick Reads

Marketing to today’s adult learner can be cheaper than you think with these 3 social media tactics

August 5, 2022

Social media is one of the most important spaces where consumers expect to engage with brands, but it can be difficult to align content with current online trends. To increase your college’s brand awareness for today’s prospective adult students, PCO units should consider adopting these three social media tactics.

3 ways to incorporate stackable credentials into your graduate programs

August 2, 2022

Read below for three ways institutions have successfully to incorporated stackable credentials into their master’s programs—and provided the enrollment opportunities today’s graduate and adult learners seek.

Tackle the two biggest challenges to your nursing program’s enrollment growth

July 12, 2022

Almost half of baccalaureate programs struggle to recruit faculty, and nursing programs at all levels struggle to secure clinical placements for their students, meaning your program likely faces significant barriers to long-term enrollment growth.

Roadmaps

Create High Impact International Partnerships

June 3, 2021

Identify High-Potential Employer Partners and Plan Your Pitch

December 17, 2019

Create the Infrastructure to Support Employer Partnerships

December 17, 2019

Design Credentials to Meet Adult Student Needs

December 2, 2019

Strategically Staff Your Adult and Professional Education Unit

September 17, 2019

Develop Outcomes-Focused Recruitment Messages for Adult Learners

September 17, 2019

Experts

Will Lamb

Dean, Graduate and Adult Learner Recruitment

Brittany Murchison

Vice President, Partner Success and Marketing, Adult Learner Recruitment

Max Milder

Director

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

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Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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