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Adult Student Marketing


2022 PAE Executive Roundtable

In this roundtable event, we will take a look back at where the PCO unit has been over the past 10 years, consider where we stand today, and explore what the future may hold. These sessions are best suited for Vice Presidents of Professional Adult / Continuing Online Education and executive-level contacts in Marketing.

Jump-Starting Market-Responsive Program Development: How to Use EAB’s Market Insights Service to Support Growth

Join our experts to learn more about our different project types and how our most successful partners work with our team. We’ll also preview some of the new developments in the Market Insights pipeline. This session is best suited for Executives of Professional/ Continuing/ Online/Adult Education who are interested in growing their enrollments but have not yet explored EAB’s Market Insights offerings or related resources to achieve that growth.

Research and Services

The Rise of Fintech

Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and opportunities for higher education institutions to align programs to fintech market demand.


Web Presence Optimization Toolkit

Colleges and universities must leverage their website to appeal to prospective students. Access tools to help you design a website that is appealing, engaging, and ultimately effective at capturing market share in a competitive market.

Mobile Site Optimization

Find out how to prioritize your mobile site efforts, learn the basic principles of mobile design, and explore upcoming trends in web design and how they will impact mobile plans.

Reaching Search and Shop Students

Today’s student is skilled at comparing educational options—and they’re looking for programs that match their educational and career objectives. Learn strategies progressive institutions are using to differentiate their message.

Quick Reads

The State of Graduate Enrollment Management

This white paper features findings from a series of eight flash surveys of graduate enrollment leaders about their enrollment priorities and work environment.

Graduate enrollment leaders are burned out. Here’s why—and how you can help.

Beyond the well-documented stressors that come from living and working through a global pandemic, what factors are driving the pressure graduate enrollment leaders face? And how might these stressors influence the future of graduate enrollment management? Here’s what our survey of 1,200+ practitioners tells us.

Confer these skills to prepare your art and design students for the workforce

With job opportunities for these professionals on the rise again, what skills should your art and design programs confer to help students meet market demand? We examined job postings for art and design grads to find out.


Dean, Graduate and Adult Learner Recruitment
Vice President, Partner Success and Marketing, Adult Learner Recruitment

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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