Topic Page

Adult Student Marketing

Events

2023 PAE Executive Roundtable

March 8, 2023

Join EAB’s annual fall roundtable for professional, continuing, and online (PCO) education leaders in Washington, D.C where you’ll have the opportunity to engage in highly interactive, executive-level conversations about the most pressing challenges facing higher education today.

Meeting the Moment of Mega-Stealth Shopping

February 24, 2023

In 2022, leaders of professional, continuing, adult, and online education are facing many of the same challenges as they were five years ago, but with the temperature turned all the way up. As Gen Z becomes part of the adult learner audience, institutions need to understand widespread behavioral shifts to better reach and appeal to today’s audience.

Research and Services

Building an Effective Graduate Enrollment Management Plan

October 11, 2022

This study explores the need for a graduate enrollment management plan, as well as the framework and the elements of an effective graduate enrollment management plan.

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Reaching Search and Shop Students

January 1, 2013

Today’s student is skilled at comparing educational options—and they’re looking for programs that match their educational and career objectives. Learn strategies progressive institutions are using to differentiate their message.

Quick Reads

Why two thirds of graduate enrollment leaders may leave their jobs

February 17, 2023

EAB Adult Learner Recruitment and NAGAP recently surveyed several hundred graduate enrollment leaders on their current staffing challenges. Here are three key conclusions we observed—and what institutions can do to combat these issues.

Is your digital front door open?

February 10, 2023

One crucial component of a diversified strategy is organic lead generation, which refers to lead gen efforts that you are not paying for directly (unlike digital ads or buying search keywords). As you might imagine, your institution’s website—or, as I like to call it, your “digital front door,” is a great platform to source organic leads.

Two ways to improve support services for adult learners with learning disabilities

January 30, 2023

When building out support services for adult learners, one population to prioritize is students with learning disabilities, such as ADHD. This blog will outline steps your university can take to best support this population.

Roadmaps

Create High Impact International Partnerships

June 3, 2021

Identify High-Potential Employer Partners and Plan Your Pitch

December 17, 2019

Create the Infrastructure to Support Employer Partnerships

December 17, 2019

Design Credentials to Meet Adult Student Needs

December 2, 2019

Strategically Staff Your Adult and Professional Education Unit

September 17, 2019

Develop Outcomes-Focused Recruitment Messages for Adult Learners

September 17, 2019

Experts

Jennifer Winn

Senior Vice President, Marketing & Enrollment Solutions and General Manager, Adult Learner Recruitment

Jennifer Lerner

Senior Director, Professional and Adult Education Forum

Amy Luitjens

Consultant and Principal

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

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Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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