Join EAB’s annual fall roundtable for professional, continuing, and online (PCO) education leaders in Washington, D.C where you’ll have the opportunity to engage in highly interactive, executive-level conversations about the most pressing challenges facing higher education today.
In 2022, leaders of professional, continuing, adult, and online education are facing many of the same challenges as they were five years ago, but with the temperature turned all the way up. As Gen Z becomes part of the adult learner audience, institutions need to understand widespread behavioral shifts to better reach and appeal to today’s audience.
To maximize the market opportunity and minimize the disruption presented by alternative credentials, institutions will need to rethink both their investments in and approaches to post-baccalaureate programs.
To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.
EAB Adult Learner Recruitment and NAGAP recently surveyed several hundred graduate enrollment leaders on their current staffing challenges. Here are three key conclusions we observed—and what institutions can do to combat these issues.
One crucial component of a diversified strategy is organic lead generation, which refers to lead gen efforts that you are not paying for directly (unlike digital ads or buying search keywords). As you might imagine, your institution’s website—or, as I like to call it, your “digital front door,” is a great platform to source organic leads.
When building out support services for adult learners, one population to prioritize is students with learning disabilities, such as ADHD. This blog will outline steps your university can take to best support this population.
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