Research and Services
EAB provides in-depth research and services for professional and adult education leaders to meet their most pressing challenges. We’ve surfaced best practices to help support your organizational strategy, market innovation, program design, and recruitment.
As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future, bolstering your domestic lead generation efforts for your online programs will help ensure that your enrollment numbers remain steady regardless of these global changes.
As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors. To better understand how students are choosing which programs to apply to—and ensure our partners are equipped to meet their needs—our Adult Learner Recruitment team recently surveyed more than 3,800 prospective graduate, online, and adult students. Here’s what we learned.
Our Adult Learner Recruitment team recently surveyed more than 3,800 graduate and adult learners to learn more about the ways students are researching and exploring higher ed options. Here’s what we learned about how long students are spending researching programs—and the channels they are using to explore options.
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