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How to use marketing to engage program-switchers
Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Here are three conclusions from our analysis.
To design microcredentials that meet student needs, follow these 3 steps
This blog outlines three steps you can follow to design microcredentials around the needs of your professional and adult learners.
Building awareness of your law program is more important than ever
To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible.
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