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Adult Student Marketing

Events

2023 PAE Executive Roundtable

March 8, 2023

Join EAB’s annual fall roundtable for professional, continuing, and online (PCO) education leaders in Washington, D.C where you’ll have the opportunity to engage in highly interactive, executive-level conversations about the most pressing challenges facing higher education today.

Meeting the Moment of Mega-Stealth Shopping

February 24, 2023

In 2022, leaders of professional, continuing, adult, and online education are facing many of the same challenges as they were five years ago, but with the temperature turned all the way up. As Gen Z becomes part of the adult learner audience, institutions need to understand widespread behavioral shifts to better reach and appeal to today’s audience.

Research and Services

Building an Effective Graduate Enrollment Management Plan

October 11, 2022

This study explores the need for a graduate enrollment management plan, as well as the framework and the elements of an effective graduate enrollment management plan.

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Addressing the need for nursing education amidst shortages

July 28, 2022

Academic leaders recognize the need for nursing education but encounter three challenges. EAB dug into labor market data, reviewed the literature, and talked with successful programs to identify how schools can launch and expand nursing programs.

The Rise of Fintech

April 22, 2022

Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and opportunities for higher education institutions to align programs to fintech market demand.

How higher ed can adapt to the changing MBA landscape

April 14, 2022

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admission requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Quick Reads

Understanding the basics of bot-generated leads

January 19, 2023

It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.

Why growing demand doesn’t guarantee success for cybersecurity programs

January 17, 2023

While many university leaders express interest in launching cybersecurity master’s degrees, increasing competition and market concentration threaten all new programs’ ability to capture student attention.

How to recruit specialized business students and grow non-MBA enrollment

December 20, 2022

The following is a guide to help you locate, recruit, and nurture specialized business students.

Roadmaps

Create High Impact International Partnerships

June 3, 2021

Identify High-Potential Employer Partners and Plan Your Pitch

December 17, 2019

Create the Infrastructure to Support Employer Partnerships

December 17, 2019

Design Credentials to Meet Adult Student Needs

December 2, 2019

Strategically Staff Your Adult and Professional Education Unit

September 17, 2019

Develop Outcomes-Focused Recruitment Messages for Adult Learners

September 17, 2019

Experts

Jennifer Winn

Senior Vice President, Marketing & Enrollment Solutions and General Manager, Adult Learner Recruitment

Jennifer Lerner

Senior Director, Professional and Adult Education Forum

Amy Luitjens

Consultant and Principal

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

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Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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