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Adult Student Marketing

Events

How to Save Your MBA: Working Session to Understand the Changing MBA Landscape and How to Adapt

January 4, 2022

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admissions requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Demystifying Alternative Credentials and Providers: Opportunities and Threats

December 14, 2021

Stackable certificates, microcredentials, and MOOCs 2.0—among a plethora of alternative offerings—are evolving quickly, engaging a growing share of post-baccalaureate learners. Continuing education leaders are concerned that traditional approaches to alternative degrees are being disrupted, potentially replaced altogether.

Research and Services

Understanding Your Future Adult Learner

September 20, 2021

To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.

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The Industry Future Series: Exploring the Next Era of Professional Programming

September 13, 2021

EAB’s Industry Futures is a series of studies conducted across the last decade that investigates the future of particular industries ripe for disruption and change. The goal of these studies is to unpack the changing talent needs and help institutions equip their students with the skills necessary to thrive in the industry of their choice, not only now but in the future as well.

Employer Demand Profiles

March 29, 2021

These profiles provide a snapshot of the employer demand in each state to inform portfolio and program brainstorming discussions.

Credential Market Briefing and Innovation Workshop

December 3, 2020

Join our EAB-facilitated experience to educate your team on the certificates market and inform programming decisions.

Quick Reads

Your future graduate students will be increasingly hard to find. Here’s why.

November 22, 2021

We surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.

The Art and Science of Generating Your College’s Audience of Right-Fit Adult Prospects

November 17, 2021

In today’s tightening graduate and adult learner markets, enrollment leaders can’t afford to leave any stone unturned when searching for right-fit prospects. Explore our infographic to learn how different audience generation sources can affect enrollment goals and outcomes.

Should your new program be a standalone degree, concentration, or certificate? Here are 4 factors to consider.

November 9, 2021

Here are four factors to consider as you weigh whether to offer a full degree program or as a concentration or certificate within a degree program.

Roadmaps

Create High Impact International Partnerships

June 3, 2021

Identify High-Potential Employer Partners and Plan Your Pitch

December 17, 2019

Create the Infrastructure to Support Employer Partnerships

December 17, 2019

Design Credentials to Meet Adult Student Needs

December 2, 2019

Strategically Staff Your Adult and Professional Education Unit

September 17, 2019

Develop Outcomes-Focused Recruitment Messages for Adult Learners

September 17, 2019

Experts

Will Lamb

Dean, Graduate and Adult Learner Recruitment

Brittany Murchison

Vice President, Partner Success and Marketing, Adult Learner Recruitment

Max Milder

Director

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

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Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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