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Adult Student Marketing

Events

2022 PAE Executive Roundtable

June 10, 2022

In this roundtable event, we will take a look back at where the PCO unit has been over the past 10 years, consider where we stand today, and explore what the future may hold. These sessions are best suited for Vice Presidents of Professional Adult / Continuing Online Education and executive-level contacts in Marketing.

Jump-Starting Market-Responsive Program Development: How to Use EAB’s Market Insights Service to Support Growth

May 23, 2022

Join our experts to learn more about our different project types and how our most successful partners work with our team. We’ll also preview some of the new developments in the Market Insights pipeline. This session is best suited for Executives of Professional/ Continuing/ Online/Adult Education who are interested in growing their enrollments but have not yet explored EAB’s Market Insights offerings or related resources to achieve that growth.

Research and Services

Addressing the need for nursing education amidst shortages

July 28, 2022

Academic leaders recognize the need for nursing education but encounter three challenges. EAB dug into labor market data, reviewed the literature, and talked with successful programs to identify how schools can launch and expand nursing programs.

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The Rise of Fintech

April 22, 2022

Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and opportunities for higher education institutions to align programs to fintech market demand.

How higher ed can adapt to the changing MBA landscape

April 14, 2022

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admission requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Professional and Adult Education Resource Hub

April 1, 2022

EAB provides in-depth research and services for professional and adult education leaders to meet their most pressing challenges. We’ve surfaced best practices to help support your organizational strategy, market innovation, program design, and recruitment.

Quick Reads

Struggling to engage busy adult learners? Start by auditing your recruitment emails.

July 8, 2022

After spending the better part of two decades crafting recruitment communications on behalf of colleges and universities (including our 140+ Adult Learner Recruitment partners), here are a few insights that can put you on the right course for writing your next recruitment email.

The State of Graduate Enrollment Management

June 21, 2022

This white paper features findings from a series of eight flash surveys of graduate enrollment leaders about their enrollment priorities and work environment.

Graduate enrollment leaders are burned out. Here’s why—and how you can help.

June 15, 2022

Beyond the well-documented stressors that come from living and working through a global pandemic, what factors are driving the pressure graduate enrollment leaders face? And how might these stressors influence the future of graduate enrollment management? Here’s what our survey of 1,200+ practitioners tells us.

Roadmaps

Create High Impact International Partnerships

June 3, 2021

Identify High-Potential Employer Partners and Plan Your Pitch

December 17, 2019

Create the Infrastructure to Support Employer Partnerships

December 17, 2019

Design Credentials to Meet Adult Student Needs

December 2, 2019

Strategically Staff Your Adult and Professional Education Unit

September 17, 2019

Develop Outcomes-Focused Recruitment Messages for Adult Learners

September 17, 2019

Experts

Will Lamb

Dean, Graduate and Adult Learner Recruitment

Brittany Murchison

Vice President, Partner Success and Marketing, Adult Learner Recruitment

Max Milder

Director

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

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Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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