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Quick Reads
Understanding the basics of bot-generated leads
It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
Why growing demand doesn’t guarantee success for cybersecurity programs
While many university leaders express interest in launching cybersecurity master’s degrees, increasing competition and market concentration threaten all new programs’ ability to capture student attention.
How to recruit specialized business students and grow non-MBA enrollment
The following is a guide to help you locate, recruit, and nurture specialized business students.
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