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Events

Maintaining Momentum in Market-Responsive Program Development: What to Do After Receiving a Market Insights Analysis

Learn from our experience helping hundreds of schools with their portfolios over the years and our research into everything from new program launch to rightsizing the portfolio and sunsetting when necessary. This session is best suited for Executives of Professional/ Continuing/ Online/Adult Education who have recently received a Market Insights analysis, or their designees.

Growing Amidst the Great Opt Out: 2022 Higher Ed State of the Sector

We share insights from EAB’s latest research on the higher education industry as well as key opportunities for colleges and universities to redefine and articulate a value proposition that speaks directly to the needs of future campus stakeholders. These sessions are open to all cabinet-level and executive positions at regional higher ed universities.

Research and Services

The Rise of Fintech

Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and opportunities for higher education institutions to align programs to fintech market demand.

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How higher ed can adapt to the changing MBA landscape

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admission requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Professional and Adult Education Resource Hub

EAB provides in-depth research and services for professional and adult education leaders to meet their most pressing challenges. We’ve surfaced best practices to help support your organizational strategy, market innovation, program design, and recruitment.

MBA Program Assessment

Amid an evolving market, outdated MBA programs are losing prospective enrollment to more student-aligned rivals. The employer and student demand remains, meriting schools’ continued investment in the MBA, but increasing competition requires careful attention to program design. Programs must adapt to today’s MBA student or risk losing them to alternatives ranging from other graduate business degrees to nondegree offerings.

Quick Reads

Here’s what the institutions who grew grad enrollment in 2020-21 did right

Growth in graduate enrollment across the last two years exceeded dreary pre-pandemic growth projections from the National Center for Education Statistics. Graduate enrollment expanded by 2.4% in 2020 and 2.1% in 2021, compared to 0.2% growth projected during this period. 

Launching tech graduate programs? Here’s how to make them stand out

How can universities design tech programs to stand out in this increasingly competitive market? After advising more than 40 universities on technology programs in the past year through EAB’s Market Insights service, I can offer three ways to make your graduate technology programs stand out in a crowded market.

What does the strong employer demand for speech-language pathologists mean for your university?

Here’s how your school capitalize on growing employer and student demand for speech-language pathology programs.

Experts

Dean, Graduate and Adult Learner Recruitment
Vice President, Partner Success and Marketing, Adult Learner Recruitment
Director

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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