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Adult Student Marketing


How to Save Your MBA: Working Session to Understand the Changing MBA Landscape and How to Adapt

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admissions requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Demystifying Alternative Credentials and Providers: Opportunities and Threats

Stackable certificates, microcredentials, and MOOCs 2.0—among a plethora of alternative offerings—are evolving quickly, engaging a growing share of post-baccalaureate learners. Continuing education leaders are concerned that traditional approaches to alternative degrees are being disrupted, potentially replaced altogether.

Research and Services

Understanding Your Future Adult Learner

To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.


The Industry Future Series: Exploring the Next Era of Professional Programming

EAB’s Industry Futures is a series of studies conducted across the last decade that investigates the future of particular industries ripe for disruption and change. The goal of these studies is to unpack the changing talent needs and help institutions equip their students with the skills necessary to thrive in the industry of their choice, not only now but in the future as well.

Employer Demand Profiles

These profiles provide a snapshot of the employer demand in each state to inform portfolio and program brainstorming discussions.

Credential Market Briefing and Innovation Workshop

Join our EAB-facilitated experience to educate your team on the certificates market and inform programming decisions.

Quick Reads

Accelerate the decision cycle for employer partnerships

Leverage your COE unit’s expertise in assessing competency and knowledge to proactively guide employer partners towards what they need—speeding up the sales cycle in the process.

Trigger student interest with outcomes-focused campaigns

Students interested in continuing, professional, and adult education options are cautious about the total career benefit and ROI. To capture the attention of this growing professional student market, COE marketers must craft messages that alleviate this population’s specific anxieties and articulate a clear path towards career satisfaction and success.

Marketing and recruiting across the adult student lifecycle

In an increasingly crowded market, COE units must build and cultivate a differentiated identity. Use our infographic to leverage over 75 strategies to increase the effectiveness of your marketing efforts to adult students.


Dean, Graduate and Adult Learner Recruitment
Vice President, Partner Success and Marketing, Adult Learner Recruitment

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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