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Adult Student Marketing

Events

Growing Amidst the Great Opt Out: 2022 Higher Ed State of the Sector

May 16, 2022

We share insights from EAB’s latest research on the higher education industry as well as key opportunities for colleges and universities to redefine and articulate a value proposition that speaks directly to the needs of future campus stakeholders. These sessions are open to all cabinet-level and executive positions at regional higher ed universities.

Cracking the Code on Competition: How to Win in New Enrollment, Research, and Talent Landscapes

May 13, 2022

We share insights from EAB’s latest research on the higher education industry as well as key imperatives for large and selective institutions looking to take advantage of the new rules of winning. These sessions are open to all cabinet-level and executive positions at higher ed universities.

Research and Services

The Rise of Fintech

April 22, 2022

Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and opportunities for higher education institutions to align programs to fintech market demand.

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How higher ed can adapt to the changing MBA landscape

April 14, 2022

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admission requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Professional and Adult Education Resource Hub

April 1, 2022

EAB provides in-depth research and services for professional and adult education leaders to meet their most pressing challenges. We’ve surfaced best practices to help support your organizational strategy, market innovation, program design, and recruitment.

MBA Program Assessment

March 18, 2022

Amid an evolving market, outdated MBA programs are losing prospective enrollment to more student-aligned rivals. The employer and student demand remains, meriting schools’ continued investment in the MBA, but increasing competition requires careful attention to program design. Programs must adapt to today’s MBA student or risk losing them to alternatives ranging from other graduate business degrees to nondegree offerings.

Quick Reads

How Houston Baptist University tripled graduate student enrollment

May 16, 2018

Despite facing enrollment challenges ranging from incomplete applications to a hurricane, Houston Baptist University has significantly grown their graduate program enrollment over the past several years. We sat down with HBU’s director of graduate recruitment to learn their secrets to success.

The latest structural and resource trends among COE units

May 7, 2018

Our latest benchmarking survey revealed three key trends across COE units.

3 things you need to know about the shifting adult learner market

March 8, 2018

When it comes to enrolling the “responsible” generation in continuing education programs, learn three higher ed marketing truths you need to know.

Roadmaps

Create High Impact International Partnerships

June 3, 2021

Identify High-Potential Employer Partners and Plan Your Pitch

December 17, 2019

Create the Infrastructure to Support Employer Partnerships

December 17, 2019

Design Credentials to Meet Adult Student Needs

December 2, 2019

Strategically Staff Your Adult and Professional Education Unit

September 17, 2019

Develop Outcomes-Focused Recruitment Messages for Adult Learners

September 17, 2019

Experts

Will Lamb

Dean, Graduate and Adult Learner Recruitment

Brittany Murchison

Vice President, Partner Success and Marketing, Adult Learner Recruitment

Max Milder

Director

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

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Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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