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Adult Student Marketing

Events

2023 PAE Executive Roundtable

Join EAB’s annual fall roundtable for professional, continuing, and online (PCO) education leaders in Washington, D.C where you’ll have the opportunity to engage in highly interactive, executive-level conversations about the most pressing challenges facing higher education today.

Meeting the Moment of Mega-Stealth Shopping

In 2022, leaders of professional, continuing, adult, and online education are facing many of the same challenges as they were five years ago, but with the temperature turned all the way up. As Gen Z becomes part of the adult learner audience, institutions need to understand widespread behavioral shifts to better reach and appeal to today’s audience.

Research and Services

Building an Effective Graduate Enrollment Management Plan

This study explores the need for a graduate enrollment management plan, as well as the framework and the elements of an effective graduate enrollment management plan.

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Addressing the need for nursing education amidst shortages

Academic leaders recognize the need for nursing education but encounter three challenges. EAB dug into labor market data, reviewed the literature, and talked with successful programs to identify how schools can launch and expand nursing programs.

The Rise of Fintech

Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and opportunities for higher education institutions to align programs to fintech market demand.

How higher ed can adapt to the changing MBA landscape

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admission requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Quick Reads

Want to grow your international online market? Answer three questions first.

To expand or strengthen your current international online offerings, consider these three questions.

How Houston Baptist University tripled graduate student enrollment

Despite facing enrollment challenges ranging from incomplete applications to a hurricane, Houston Baptist University has significantly grown their graduate program enrollment over the past several years. We sat down with HBU’s director of graduate recruitment to learn their secrets to success.

3 things you need to know about the shifting adult learner market

When it comes to enrolling the “responsible” generation in continuing education programs, learn three higher ed marketing truths you need to know.

Experts

Senior Vice President, Marketing & Enrollment Solutions and General Manager, Adult Learner Recruitment
Senior Director, Professional and Adult Education Forum
Consultant and Principal

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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