Research and Services
EAB provides in-depth research and services for professional and adult education leaders to meet their most pressing challenges. We’ve surfaced best practices to help support your organizational strategy, market innovation, program design, and recruitment.
Modern marketing leverages machine learning, advanced targeting, and deep consumer knowledge to personalize messages to drive greater engagement and stronger results. Learn how to translate these same strategies into your adult student enrollment marketing.
A closer look at the diverse needs and motivations of working professionals reveals new opportunities for COE units to design programs that appeal to different segments and develop targeted recruitment strategies.
Partnerships with local employers for training courses isn’t new to the University of Delaware Lerner College of Business, but re-enrollment increased after administrators decided to serve employees at the mid-level.
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