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Adult Student Marketing

Events

Achieving Smart Growth in Microcredential Programs

November 20, 2023

Professional Continuing and Online (PCO) leaders are inundated with hype touting microcredentials as the future of education and the way to maintain the relevance of higher ed in a shifting landscape. Amidst the pressure to stand up new microcredential offerings, leaders should prioritize financial sustainability to ensure that they meet their financial goals in this chaotic space, whether seeking to use microcredentials as a revenue stream or just looking to break even while achieving mission-driven goals. In this roundtable, we will examine the current microcredentials landscape, profile tactics to ensure that microcredential offerings are aligned to market demand before launch, and share approaches to ongoing assessment of microcredential performance.

Organizational Design and Strategy Benchmarks for Professional, Continuing, and Online Education Informational Session

October 31, 2023

Join Matt McAloon in an information session on the Organizational Design and Strategy Benchmarks for Professional, Continuing, and Adult education survey. In the November 16th and December 7th sessions he’ll cover highlights from the old survey, what’s new in relaunch of the survey, and helpful tips for completing the survey.

Research and Services

Organizational and Strategic Benchmarks for Professional, Continuing, and Online Education Leaders

October 6, 2023

Contribute your PCO organization’s data to receive customized benchmarking and industry-spanning insights.

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Launching an Online Education Programme? 5 Questions and Recommendations from EAB Experts

September 20, 2023

This report outlines decision points and lessons learned to consider when launching an online education programme at your higher ed institution.

Professional and Adult Education Social Media Toolkit

July 6, 2023

This toolkit contains 12 tools to support PCO units in developing a formal social media strategy, creating content, and gauging ROI.

Professional and Adult Education Web Presence Audit

April 4, 2023

EAB’s audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites and appeal to prospective adult students.

Quick Reads

Why many enrollment leaders struggle with “student-centric” adult learner program design

August 26, 2019

Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.

The marketing metrics you should be tracking, but aren’t

August 20, 2019

Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to […]

How One Law School Grew Enrollment and Class Quality in a Highly Competitive Market

August 5, 2019

Maple University*, a Medium-Sized, Private University in the Northeast About: Maple University is a private university located near a large city in the northeast, with a law school enrollment of about 800 students. Challenge: Due to intensifying competition in the region, Maple’s law school experienced multiple years of enrollment declines and struggled to maintain its […]

Roadmaps

Create High Impact International Partnerships

June 3, 2021

Identify High-Potential Employer Partners and Plan Your Pitch

December 17, 2019

Create the Infrastructure to Support Employer Partnerships

December 17, 2019

Design Credentials to Meet Adult Student Needs

December 2, 2019

Strategically Staff Your Adult and Professional Education Unit

September 17, 2019

Develop Outcomes-Focused Recruitment Messages for Adult Learners

September 17, 2019

Experts

Jennifer Winn

Senior Vice President, Marketing & Enrollment Solutions and General Manager, Adult Learner Recruitment

Jennifer Lerner

Senior Director, Professional and Adult Education Forum

Amy Luitjens

Consultant and Principal

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