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Why many enrollment leaders struggle with “student-centric” adult learner program design
Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.
The marketing metrics you should be tracking, but aren’t
Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to […]
How One Law School Grew Enrollment and Class Quality in a Highly Competitive Market
Maple University*, a Medium-Sized, Private University in the Northeast About: Maple University is a private university located near a large city in the northeast, with a law school enrollment of about 800 students. Challenge: Due to intensifying competition in the region, Maple’s law school experienced multiple years of enrollment declines and struggled to maintain its […]
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