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Adult Student Marketing

Events

2022 PAE Executive Roundtable

June 10, 2022

In this roundtable event, we will take a look back at where the PCO unit has been over the past 10 years, consider where we stand today, and explore what the future may hold. These sessions are best suited for Vice Presidents of Professional Adult / Continuing Online Education and executive-level contacts in Marketing.

Jump-Starting Market-Responsive Program Development: How to Use EAB’s Market Insights Service to Support Growth

May 23, 2022

Join our experts to learn more about our different project types and how our most successful partners work with our team. We’ll also preview some of the new developments in the Market Insights pipeline. This session is best suited for Executives of Professional/ Continuing/ Online/Adult Education who are interested in growing their enrollments but have not yet explored EAB’s Market Insights offerings or related resources to achieve that growth.

Research and Services

The Rise of Fintech

April 22, 2022

Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and opportunities for higher education institutions to align programs to fintech market demand.

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How higher ed can adapt to the changing MBA landscape

April 14, 2022

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admission requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Professional and Adult Education Resource Hub

April 1, 2022

EAB provides in-depth research and services for professional and adult education leaders to meet their most pressing challenges. We’ve surfaced best practices to help support your organizational strategy, market innovation, program design, and recruitment.

Employer Demand Profiles

March 29, 2022

These profiles provide a snapshot of the employer demand in each state to inform portfolio and program brainstorming discussions.

Quick Reads

Accelerate the decision cycle for employer partnerships

August 14, 2017

Leverage your COE unit’s expertise in assessing competency and knowledge to proactively guide employer partners towards what they need—speeding up the sales cycle in the process.

Trigger student interest with outcomes-focused campaigns

April 27, 2017

Students interested in continuing, professional, and adult education options are cautious about the total career benefit and ROI. To capture the attention of this growing professional student market, COE marketers must craft messages that alleviate this population’s specific anxieties and articulate a clear path towards career satisfaction and success.

Marketing and recruiting across the adult student lifecycle

June 27, 2016

In an increasingly crowded market, COE units must build and cultivate a differentiated identity. Use our infographic to leverage over 75 strategies to increase the effectiveness of your marketing efforts to adult students.

Roadmaps

Create High Impact International Partnerships

June 3, 2021

Identify High-Potential Employer Partners and Plan Your Pitch

December 17, 2019

Create the Infrastructure to Support Employer Partnerships

December 17, 2019

Design Credentials to Meet Adult Student Needs

December 2, 2019

Strategically Staff Your Adult and Professional Education Unit

September 17, 2019

Develop Outcomes-Focused Recruitment Messages for Adult Learners

September 17, 2019

Experts

Will Lamb

Dean, Graduate and Adult Learner Recruitment

Brittany Murchison

Vice President, Partner Success and Marketing, Adult Learner Recruitment

Max Milder

Director

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

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Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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