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Adult Student Marketing

Events

Demystifying Alternative Credentials: Opportunities and Threats at the Cutting Edge of Adult and Grad Growth

May 16, 2023

This roundtable series will help you understand the complicated alternative credential landscape and identify areas of opportunity for your institution.

Strengthening Your Talent Pipeline From Within: Four Career Mobility Strategies to Improve Both Retention and Recruitment

May 16, 2023

This roundtable event focuses on the financial, organizational, and strategic benefits of investing in internal career advancement. Attendees will learn how their competitors prioritize and develop internal talent, understand the key design features of career mobility strategies, and bring lessons back to their own institution.

Research and Services

Launching an Online Education Programme? 5 Questions and Recommendations from EAB Experts

September 20, 2023

This report outlines decision points and lessons learned to consider when launching an online education programme at your higher ed institution.

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Professional and Adult Education Social Media Toolkit

July 6, 2023

This toolkit contains 12 tools to support PCO units in developing a formal social media strategy, creating content, and gauging ROI.

Professional and Adult Education Web Presence Audit

April 4, 2023

EAB’s audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites and appeal to prospective adult students.

Building an Effective Graduate Enrollment Management Plan

October 11, 2022

This study explores the need for a graduate enrollment management plan, as well as the framework and the elements of an effective graduate enrollment management plan.

Quick Reads

2.5 million students abandoned their GME search—learn why

November 26, 2018

Three lessons for graduation management education programs looking to enroll today’s adult learners in an increasingly difficult recruiting environment.

Avoid external funding and rely on strategic investment for new program launch

November 7, 2018

EAB analysis has found a strong correlation between maintenance of a strategic reserve fund and long-term revenue outcomes.

4 common mistakes graduate schools make in their corporate outreach strategy

October 8, 2018

Even well-meaning plans for corporate collaborations can veer off-course, especially when it comes to initiating contact and managing ongoing communications. Whether you are creating your corporate relationship strategy for the first time or fine-tuning your existing one, here are four common outreach mistakes you’ll want to avoid.

Roadmaps

Create High Impact International Partnerships

June 3, 2021

Identify High-Potential Employer Partners and Plan Your Pitch

December 17, 2019

Create the Infrastructure to Support Employer Partnerships

December 17, 2019

Design Credentials to Meet Adult Student Needs

December 2, 2019

Strategically Staff Your Adult and Professional Education Unit

September 17, 2019

Develop Outcomes-Focused Recruitment Messages for Adult Learners

September 17, 2019

Experts

Jennifer Winn

Senior Vice President, Marketing & Enrollment Solutions and General Manager, Adult Learner Recruitment

Jennifer Lerner

Senior Director, Professional and Adult Education Forum

Amy Luitjens

Consultant and Principal

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

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Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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