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Enrollment Analytics

Events

A First Look at EAB’s Non-Consumption Research

For nearly all of higher education’s modern history, college-going rates only increased. But over the past decade, the share of high school graduates who enroll in college began to fall.

Preparing for the Impacts of Gen Z

Something—or someone—is different on campus. Higher ed leaders are seeing shifts in student mindsets and behaviors. Students are skeptical of the value of higher ed; mental health challenges are at an all-time high; and others are acting more like activist stakeholders, asking tough questions and making uncompromising critiques of institutional decisions and strategy.

Research and Services

Unlock New Ways to Engage the Prospective Athlete

Athletic departments are turning to new digital tools to scale their recruitment effort. A high-quality virtual tour provides an alternative way to engage prospective athletes.

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Grow international enrollment by leveraging these 3 hidden drivers

Read our key takeaways from our event, Leveraging Hidden Enrollment Drivers to Grow International Enrollment. You’ll learn about why an “inside-out” strategy will be key in a volatile recruitment landscape as well as best practices to grow enrollments.

Increasing geographic diversity in the face of the pandemic

Prior to the pandemic, this public university, despite maintaining strong brand recognition in regions close to
home, was struggling to connect with students outside of their home state in the Appalachian region. This challenge was amplified by COVID-19 when travel restrictions prohibited traditional recruitment tactics, like school visits and
college fairs.

How the COVID-19 pandemic will affect international undergraduate enrollment

Navigating the volatility in the international undergraduate enrollment landscape has been a top priority of enrollment leaders for years, and the COVID-19 pandemic—and resulting disruptions—has only made that task more challenging. In our roundtable event, we shared insights from our conversations with partners across the globe, as well as the key emerging trends that will continue to shape the international undergraduate market for years to come.

Quick Reads

Avoid this email strategy to improve your deliverability: Insight from our enrollment analytics team

Email deliverability is far from the most glamorous part of marketing, but if your audience never sees your communications, all your hard work is for naught.

4 ways your search marketing needs to evolve

Here are four strategies enrollment leaders can adapt to evolve their search marketing and improve performance across the funnel.

Introducing Enroll360: Unlock the power of a thriving recruitment ecosystem

Learn about EAB’s connected recruitment ecosystem that allows enrollment leaders to keep pace with students as they pursue these increasingly digital journeys to college.

Experts

Director, Research
Senior Director, Partner Success, Undergraduate Recruitment
Senior Vice President of Enrollment Services and General Manager of Undergraduate Recruitment Services

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