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Enrollment Analytics

Events

A First Look at EAB’s Non-Consumption Research

For nearly all of higher education’s modern history, college-going rates only increased. But over the past decade, the share of high school graduates who enroll in college began to fall.

Preparing for the Impacts of Gen Z

Something—or someone—is different on campus. Higher ed leaders are seeing shifts in student mindsets and behaviors. Students are skeptical of the value of higher ed; mental health challenges are at an all-time high; and others are acting more like activist stakeholders, asking tough questions and making uncompromising critiques of institutional decisions and strategy.

Research and Services

Unlock New Ways to Engage the Prospective Athlete

Athletic departments are turning to new digital tools to scale their recruitment effort. A high-quality virtual tour provides an alternative way to engage prospective athletes.

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Leading with Career Development to Attract Prospective College Students

As the coronavirus pandemic threatens to leave a deep, long-lasting recession in its wake, prospective students and families are rethinking their college choices. This white paper shares how institutions can showcase their essential role in the three core stages of a student’s career development journey—career discovery, skill development, and employer networking—to prospective students and families.

Alternative Pricing Strategies for Colleges and Universities

The pricing landscape today is challenging. College and universities face acute financial pressures, and families are struggling to afford college. This resource provides in-depth analyses of alternative pricing strategies, as well as a disciplined decision guide to help college and university leaders determine whether to pursue a given strategy.

Test-Optional Admissions Rubric for Colleges and Universities

How should colleges and universities evaluate prospective students who don’t submit standardized test scores? Learn how EAB helped transition three colleges to test-optional with the help of an admissions rubric.

Quick Reads

Avoid this email strategy to improve your deliverability: Insight from our enrollment analytics team

Email deliverability is far from the most glamorous part of marketing, but if your audience never sees your communications, all your hard work is for naught.

4 ways your search marketing needs to evolve

Here are four strategies enrollment leaders can adapt to evolve their search marketing and improve performance across the funnel.

Introducing Enroll360: Unlock the power of a thriving recruitment ecosystem

Learn about EAB’s connected recruitment ecosystem that allows enrollment leaders to keep pace with students as they pursue these increasingly digital journeys to college.

Experts

Director, Research
Senior Director, Partner Success, Undergraduate Recruitment
Senior Vice President of Enrollment Services and General Manager of Undergraduate Recruitment Services

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Pipeline Analytics

Pipeline Analytics is a custom predictive analytics platform that helps enrollment leaders track risks, opportunities, and engagement in real time, enabling proactive strategy adjustments.

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