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Enrollment Analytics

Events

A First Look at EAB’s Non-Consumption Research

For nearly all of higher education’s modern history, college-going rates only increased. But over the past decade, the share of high school graduates who enroll in college began to fall.

Preparing for the Impacts of Gen Z

Something—or someone—is different on campus. Higher ed leaders are seeing shifts in student mindsets and behaviors. Students are skeptical of the value of higher ed; mental health challenges are at an all-time high; and others are acting more like activist stakeholders, asking tough questions and making uncompromising critiques of institutional decisions and strategy.

Research and Services

Unlock New Ways to Engage the Prospective Athlete

Athletic departments are turning to new digital tools to scale their recruitment effort. A high-quality virtual tour provides an alternative way to engage prospective athletes.

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Overcoming Historical and Systemic Barriers to Institutional Racism

Becoming an anti-racist institution involves conscious, active, and ongoing effort. In this webinar, participants will learn about the anti-racist behaviors and actions that span across unit and function to transform the experiences of ethnic and diverse populations on campus.

Gen Z’s Evolving Enrollment Journey

This report explores five lessons on Gen Z’s evolving journey based EAB’s latest student survey and behavioral data.

Enrollment strategy for a test-optional era

This white paper examines the main challenges associated with test-optional admissions and offers guidance to enrollment leaders on how to address those challenges.

Quick Reads

Why enrollment leaders shouldn’t worry about Apple’s privacy changes (or Facebook’s response)

Should enrollment leaders who want to reach prospective students and families be worried about Apple’s privacy updates?

The ad campaign that helped boost FAFSA filings

FAFSA filing rates have been down significantly this enrollment cycle.. As part of EAB’s work to address this problem, we developed a broad public service campaign to remind students to file the FAFSA and make sure they get the financial support they are entitled to for college. Here’s a look at the results we’ve seen so far.

3 ways we are enhancing enrollment campaigns for 2021

Just a couple weeks ago, we introduced the enhancements we’re making to position your enrollment team for sustained success—regardless of what the next year holds. Here are just some of the innovations we’re bringing to our Enrollment Services partners in 2021.

Experts

Director, Research
Senior Director, Partner Success, Undergraduate Recruitment
Senior Vice President of Enrollment Services and General Manager of Undergraduate Recruitment Services

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Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.

Pipeline Analytics

Pipeline Analytics is a custom predictive analytics platform that helps enrollment leaders track risks, opportunities, and engagement in real time, enabling proactive strategy adjustments.

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