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Enrollment Analytics

Events

A First Look at EAB’s Non-Consumption Research

September 18, 2023

For nearly all of higher education’s modern history, college-going rates only increased. But over the past decade, the share of high school graduates who enroll in college began to fall.

Preparing for the Impacts of Gen Z

August 29, 2023

Something—or someone—is different on campus. Higher ed leaders are seeing shifts in student mindsets and behaviors. Students are skeptical of the value of higher ed; mental health challenges are at an all-time high; and others are acting more like activist stakeholders, asking tough questions and making uncompromising critiques of institutional decisions and strategy.

Research and Services

Unlock New Ways to Engage the Prospective Athlete

September 12, 2022

Athletic departments are turning to new digital tools to scale their recruitment effort. A high-quality virtual tour provides an alternative way to engage prospective athletes.

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Overcoming Historical and Systemic Barriers to Institutional Racism

July 25, 2022

Becoming an anti-racist institution involves conscious, active, and ongoing effort. In this webinar, participants will learn about the anti-racist behaviors and actions that span across unit and function to transform the experiences of ethnic and diverse populations on campus.

Gen Z’s Evolving Enrollment Journey

May 31, 2022

This report explores five lessons on Gen Z’s evolving journey based EAB’s latest student survey and behavioral data.

Enrollment strategy for a test-optional era

February 15, 2022

This white paper examines the main challenges associated with test-optional admissions and offers guidance to enrollment leaders on how to address those challenges.

Quick Reads

Update: What trends in enrollment deposits and FAFSA filings mean for equity

September 15, 2020

Low-income students and students of color are depositing or submitting FAFSAs at lower rates than previous years. Learn what this means for equity—and tactics to help.

EAB Becomes Platinum Member of Slate Preferred Partner Program

August 6, 2020

The partnership strengthens EAB’s ability to help colleges assess and report on enrollment performance.

Stuck at home, teens continue to engage in the college journey

April 16, 2020

Learn how the coronavirus is impacting digital engagement factors for college-bound students including email open and click rates, web visits, and deposits.

Roadmaps

Develop Student-Centered Well-Being Support

December 16, 2019

Get the Most from Allocating and Communicating Financial Aid

December 13, 2019

Improve the Campus Visit Experience

December 13, 2019

Facilitate Student-Centered Course Redesign

December 9, 2019

Scale Experiential Learning and Career Development

December 9, 2019

Minimize Financial Attrition

December 3, 2019

Supporting First-Generation College Students

December 3, 2019

Improve Communications from Deposit to Matriculation

December 2, 2019

Increase Faculty Diversity and Inclusivity on Campus

December 2, 2019

Develop a Student-Centered Academic Advising Model

November 26, 2019

Experts

Alex Bloom

Director, Research

Erica Knight

Senior Director, Partner Success, Undergraduate Recruitment

Hope Krutz

Senior Vice President of Enrollment Services and General Manager of Undergraduate Recruitment Services

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