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6 common shortcomings of pricing and aid webpages—and how to fix them
In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and scholarship opportunities deep in a series of clicks and financial aid jargon. Confused or frustrated, students may take their college search elsewhere as a result. Reclaim these lost students by tailoring web content to the way today’s college searchers are looking for affordability answers.
How to create a financial aid policy for your college enrollment goals
Learn how to create the right financial aid policy to support your college or university’s specific enrollment goals. Our experts share key dos and don’ts.
How to predict financial attrition by calculating the unmet need cliff
EAB research has uncovered a simple indicator for assessing an excessive level of unmet need for college and university students: the unmet need cliff, a level of unmet need beyond which persistence sharply declines.
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