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Marketing and Recruitment


Enrollment Services Virtual Partner Summits

The goal of our roundtables is to bring our partners together to discuss current issues and share tactics and strategies to prepare for the future. We are privileged to serve you and your team and are now turning our attention towards the future so that you may succeed in the new normal.

The Future of Undergrad Enrollment for Flagship and Selective Institutions

In this series of roundtables, cabinet leaders will learn about the most influential forces shaping the future of the enrollment landscape and how to craft a strategy to set their institution up for success.

Research and Services

Increasing geographic diversity in the face of the pandemic

Prior to the pandemic, this public university, despite maintaining strong brand recognition in regions close to
home, was struggling to connect with students outside of their home state in the Appalachian region. This challenge was amplified by COVID-19 when travel restrictions prohibited traditional recruitment tactics, like school visits and
college fairs.


Campus Partner Primer

It is imperative for a successful campus visit program to have support from institutional functions beyond enrollment management. EAB research identified four key campus partners to proactively and regularly engage in enrollment efforts: Facilities, faculty, IT, and campus staff.

Post-Visit Survey Best Practices

One of the main ways institutions learn about visitors’ experiences and opinions is through a post-visit survey. This tool is intended to provide necessary guidance to write a new survey from scratch or to revise an existing survey to better measure the information desired.

The Growing Complexity of Global Engagement in Higher Education Webconference

Institutions are increasingly focused on growing international engagement. In this webinar, EAB experts unpack how the changing global landscape is impacting four areas of university operations.

Quick Reads

Here’s how to show students your master’s program is worth it

Learn how to convey your program’s value—and empower students to enroll with the confidence that your program can help them achieve their professional goals.

Your future graduate students will be increasingly hard to find. Here’s why.

We surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.

The Art and Science of Generating Your College’s Audience of Right-Fit Adult Prospects

In today’s tightening graduate and adult learner markets, enrollment leaders can’t afford to leave any stone unturned when searching for right-fit prospects. Explore our infographic to learn how different audience generation sources can affect enrollment goals and outcomes.


Vice President of Consulting Services and Dean of Enrollment Management
Director, Research
Senior Director, Strategic Research

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Our Products

Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.

Marketing and Enrollment Solutions

Shape the size, geographic diversity, academic quality, and demographic mix of your inquiry pool, and sustain the conversation with search responders to encourage next steps.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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