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Research and Services

Gen Z’s Evolving Enrollment Journey

May 31, 2022

This report explores five lessons on Gen Z’s evolving journey based EAB’s latest student survey and behavioral data.

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Virtual Admissions Event Resource Portal

September 29, 2020

Enrollment teams have pivoted many traditional in-person admissions activities online in response to the coronavirus pandemic—but virtual activities can be hard to get right. Explore our resource center for tools to help you make the most out of your virtual activities.

Effective prospect communication during the pandemic

May 5, 2020

With students receiving multiple messages about the potential impacts of the pandemic, it’s more important than ever for college communications to be timely and sensitive. Explore our resource center for guidance on how to communicate with students in a way that maximizes information and transparency, minimizes confusion and frustration, and builds affinity with your institution.

Campus Partner Primer

April 27, 2020

It is imperative for a successful campus visit program to have support from institutional functions beyond enrollment management. EAB research identified four key campus partners to proactively and regularly engage in enrollment efforts: Facilities, faculty, IT, and campus staff.

Quick Reads

Findings from EAB’s Survey of High School Counselors

December 5, 2022

This white paper summarizes findings from EAB’s 2021 survey of high school counselors.

Engaging Students’ #1 Influencer in Recruitment

August 24, 2022

This report shares 5 takeaways to help enrollment leaders understand how to best engage parents in recruitment.

The 3 Most Important Features on Your College Profile Page

July 25, 2022

College search platforms like Cappex and Naviance are primary college research tools among Gen Z. In 2021, PowerSchool’s annual Naviance student survey found that 62% of Naviance students ranked the platform as their top resource for researching colleges. Optimizing your content on these platforms can have a strong impact on your recruitment goals, regardless of your size, location, or academic offerings. For many students, your college profile page is the first interaction they’ll have with you – so you need to make it count.

Roadmaps

Develop Student-Centered Well-Being Support

December 16, 2019

Get the Most from Allocating and Communicating Financial Aid

December 13, 2019

Improve the Campus Visit Experience

December 13, 2019

Facilitate Student-Centered Course Redesign

December 9, 2019

Scale Experiential Learning and Career Development

December 9, 2019

Minimize Financial Attrition

December 3, 2019

Supporting First-Generation College Students

December 3, 2019

Improve Communications from Deposit to Matriculation

December 2, 2019

Increase Faculty Diversity and Inclusivity on Campus

December 2, 2019

Develop a Student-Centered Academic Advising Model

November 26, 2019

Experts

Madeleine Rhyneer

Vice President of Consulting Services and Dean of Enrollment Management

Alex Bloom

Director, Research

Molly O’Connor

Senior Director, Strategic Research

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