Enrollment teams have pivoted many traditional in-person admissions activities online in response to the coronavirus pandemic—but virtual activities can be hard to get right. Explore our resource center for tools to help you make the most out of your virtual activities.
With students receiving multiple messages about the potential impacts of the pandemic, it’s more important than ever for college communications to be timely and sensitive. Explore our resource center for guidance on how to communicate with students in a way that maximizes information and transparency, minimizes confusion and frustration, and builds affinity with your institution.
It is imperative for a successful campus visit program to have support from institutional functions beyond enrollment management. EAB research identified four key campus partners to proactively and regularly engage in enrollment efforts: Facilities, faculty, IT, and campus staff.
College search platforms like Cappex and Naviance are primary college research tools among Gen Z. In 2021, PowerSchool’s annual Naviance student survey found that 62% of Naviance students ranked the platform as their top resource for researching colleges. Optimizing your content on these platforms can have a strong impact on your recruitment goals, regardless of your size, location, or academic offerings. For many students, your college profile page is the first interaction they’ll have with you – so you need to make it count.
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