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Marketing and Recruitment

Events

Enrollment Services Virtual Partner Summits

The goal of our roundtables is to bring our partners together to discuss current issues and share tactics and strategies to prepare for the future. We are privileged to serve you and your team and are now turning our attention towards the future so that you may succeed in the new normal.

Enrollment Services Virtual Partner Roundtable: Supporting the Resilient Enrollment Team

Join fellow enrollment leaders for networking and meaningful dialogue interspersed with information and insights shared by EAB experts.

Research and Services

Gen Z’s Evolving Enrollment Journey

This report explores five lessons on Gen Z’s evolving journey based EAB’s latest student survey and behavioral data.

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Virtual Admissions Event Resource Portal

Enrollment teams have pivoted many traditional in-person admissions activities online in response to the coronavirus pandemic—but virtual activities can be hard to get right. Explore our resource center for tools to help you make the most out of your virtual activities.

Effective prospect communication during the pandemic

With students receiving multiple messages about the potential impacts of the pandemic, it’s more important than ever for college communications to be timely and sensitive. Explore our resource center for guidance on how to communicate with students in a way that maximizes information and transparency, minimizes confusion and frustration, and builds affinity with your institution.

Campus Partner Primer

It is imperative for a successful campus visit program to have support from institutional functions beyond enrollment management. EAB research identified four key campus partners to proactively and regularly engage in enrollment efforts: Facilities, faculty, IT, and campus staff.

Quick Reads

Engaging Students’ #1 Influencer in Recruitment

This report shares 5 takeaways to help enrollment leaders understand how to best engage parents in recruitment.

The 3 Most Important Features on Your College Profile Page

College search platforms like Cappex and Naviance are primary college research tools among Gen Z. In 2021, PowerSchool’s annual Naviance student survey found that 62% of Naviance students ranked the platform as their top resource for researching colleges. Optimizing your content on these platforms can have a strong impact on your recruitment goals, regardless of your size, location, or academic offerings. For many students, your college profile page is the first interaction they’ll have with you – so you need to make it count.

Struggling to engage busy adult learners? Start by auditing your recruitment emails.

After spending the better part of two decades crafting recruitment communications on behalf of colleges and universities (including our 140+ Adult Learner Recruitment partners), here are a few insights that can put you on the right course for writing your next recruitment email.

Experts

Vice President of Consulting Services and Dean of Enrollment Management
Director, Research
Senior Director, Strategic Research

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Our Products

Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.

Marketing and Enrollment Solutions

Shape the size, geographic diversity, academic quality, and demographic mix of your inquiry pool, and sustain the conversation with search responders to encourage next steps.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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