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Research and Services

Gen Z’s Evolving Enrollment Journey

This report explores five lessons on Gen Z’s evolving journey based EAB’s latest student survey and behavioral data.


Post-Visit Survey Best Practices

One of the main ways institutions learn about visitors’ experiences and opinions is through a post-visit survey. This tool is intended to provide necessary guidance to write a new survey from scratch or to revise an existing survey to better measure the information desired.

The Growing Complexity of Global Engagement in Higher Education Webconference

Institutions are increasingly focused on growing international engagement. In this webinar, EAB experts unpack how the changing global landscape is impacting four areas of university operations.

Post-Deposit Communications Improvement Toolkit

To secure increasingly competitive enrollments, colleges and universities need to make the most of every piece of communication students receive between deposit and matriculation. Enrollment managers can use this toolkit to track, streamline, and revise all post-deposit student communications sent from various departments.

Quick Reads

Findings from EAB’s Survey of High School Counselors

This white paper summarizes findings from EAB’s 2021 survey of high school counselors.

Engaging Students’ #1 Influencer in Recruitment

This report shares 5 takeaways to help enrollment leaders understand how to best engage parents in recruitment.

The 3 Most Important Features on Your College Profile Page

College search platforms like Cappex and Naviance are primary college research tools among Gen Z. In 2021, PowerSchool’s annual Naviance student survey found that 62% of Naviance students ranked the platform as their top resource for researching colleges. Optimizing your content on these platforms can have a strong impact on your recruitment goals, regardless of your size, location, or academic offerings. For many students, your college profile page is the first interaction they’ll have with you – so you need to make it count.


Vice President of Consulting Services and Dean of Enrollment Management
Director, Research
Senior Director, Strategic Research

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