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Research and Services

Gen Z’s Evolving Enrollment Journey

May 31, 2022

This report explores five lessons on Gen Z’s evolving journey based EAB’s latest student survey and behavioral data.

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Post-Visit Survey Best Practices

April 27, 2020

One of the main ways institutions learn about visitors’ experiences and opinions is through a post-visit survey. This tool is intended to provide necessary guidance to write a new survey from scratch or to revise an existing survey to better measure the information desired.

The Growing Complexity of Global Engagement in Higher Education Webconference

April 14, 2020

Institutions are increasingly focused on growing international engagement. In this webinar, EAB experts unpack how the changing global landscape is impacting four areas of university operations.

Post-Deposit Communications Improvement Toolkit

April 1, 2020

To secure increasingly competitive enrollments, colleges and universities need to make the most of every piece of communication students receive between deposit and matriculation. Enrollment managers can use this toolkit to track, streamline, and revise all post-deposit student communications sent from various departments.

Quick Reads

Findings from EAB’s Survey of High School Counselors

December 5, 2022

This white paper summarizes findings from EAB’s 2021 survey of high school counselors.

Engaging Students’ #1 Influencer in Recruitment

August 24, 2022

This report shares 5 takeaways to help enrollment leaders understand how to best engage parents in recruitment.

The 3 Most Important Features on Your College Profile Page

July 25, 2022

College search platforms like Cappex and Naviance are primary college research tools among Gen Z. In 2021, PowerSchool’s annual Naviance student survey found that 62% of Naviance students ranked the platform as their top resource for researching colleges. Optimizing your content on these platforms can have a strong impact on your recruitment goals, regardless of your size, location, or academic offerings. For many students, your college profile page is the first interaction they’ll have with you – so you need to make it count.

Roadmaps

Develop Student-Centered Well-Being Support

December 16, 2019

Get the Most from Allocating and Communicating Financial Aid

December 13, 2019

Improve the Campus Visit Experience

December 13, 2019

Facilitate Student-Centered Course Redesign

December 9, 2019

Scale Experiential Learning and Career Development

December 9, 2019

Minimize Financial Attrition

December 3, 2019

Supporting First-Generation College Students

December 3, 2019

Improve Communications from Deposit to Matriculation

December 2, 2019

Increase Faculty Diversity and Inclusivity on Campus

December 2, 2019

Develop a Student-Centered Academic Advising Model

November 26, 2019

Experts

Madeleine Rhyneer

Vice President of Consulting Services and Dean of Enrollment Management

Alex Bloom

Director, Research

Molly O’Connor

Senior Director, Strategic Research

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