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Marketing and Recruitment

Events

Enrollment Services Virtual Partner Summits

The goal of our roundtables is to bring our partners together to discuss current issues and share tactics and strategies to prepare for the future. We are privileged to serve you and your team and are now turning our attention towards the future so that you may succeed in the new normal.

The Future of Undergrad Enrollment for Flagship and Selective Institutions

In this series of roundtables, cabinet leaders will learn about the most influential forces shaping the future of the enrollment landscape and how to craft a strategy to set their institution up for success.

Research and Services

Increasing geographic diversity in the face of the pandemic

Prior to the pandemic, this public university, despite maintaining strong brand recognition in regions close to
home, was struggling to connect with students outside of their home state in the Appalachian region. This challenge was amplified by COVID-19 when travel restrictions prohibited traditional recruitment tactics, like school visits and
college fairs.

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Understanding Your Future Adult Learner

To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.

Virtual Admissions Event Resource Portal

Enrollment teams have pivoted many traditional in-person admissions activities online in response to the coronavirus pandemic—but virtual activities can be hard to get right. Explore our resource center for tools to help you make the most out of your virtual activities.

Effective prospect communication during the pandemic

With students receiving multiple messages about the potential impacts of the pandemic, it’s more important than ever for college communications to be timely and sensitive. Explore our resource center for guidance on how to communicate with students in a way that maximizes information and transparency, minimizes confusion and frustration, and builds affinity with your institution.

Quick Reads

The Future of Digital Ecosystems for Higher Ed

This EAB white paper takes stock of how universities and colleges around the United States responded to the surge in website traffic and the higher expectations caused by the pandemic.

4 ways to strengthen your hybrid recruitment strategy

As the world begins to reopen, travel guidelines become more diverse, and student preferences become more varied, the tactics you use to connect with students need to match that variation. Here are a few tips to help you strengthen your hybrid recruitment strategy.

Maximizing Reach with a Multifaceted Audience Generation Strategy

Learn how one institution bolstered interest and grew enrollment after realigning their list sources with EAB’s audience generation strategy.

Experts

Vice President of Consulting Services and Dean of Enrollment Management
Director, Research
Senior Director, Strategic Research

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Our Products

Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.

Marketing and Enrollment Solutions

Shape the size, geographic diversity, academic quality, and demographic mix of your inquiry pool, and sustain the conversation with search responders to encourage next steps.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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