Research and Services
Prior to the pandemic, this public university, despite maintaining strong brand recognition in regions close to
home, was struggling to connect with students outside of their home state in the Appalachian region. This challenge was amplified by COVID-19 when travel restrictions prohibited traditional recruitment tactics, like school visits and
As the world begins to reopen, travel guidelines become more diverse, and student preferences become more varied, the tactics you use to connect with students need to match that variation. Here are a few tips to help you strengthen your hybrid recruitment strategy.
Learn how one institution bolstered interest and grew enrollment after realigning their list sources with EAB’s audience generation strategy.
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