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Research and Services
Increasing geographic diversity in the face of the pandemic
Prior to the pandemic, this public university, despite maintaining strong brand recognition in regions close to
home, was struggling to connect with students outside of their home state in the Appalachian region. This challenge was amplified by COVID-19 when travel restrictions prohibited traditional recruitment tactics, like school visits and
college fairs.
Quick Reads
Struggling to engage busy adult learners? Start by auditing your recruitment emails.
After spending the better part of two decades crafting recruitment communications on behalf of colleges and universities (including our 140+ Adult Learner Recruitment partners), here are a few insights that can put you on the right course for writing your next recruitment email.
3 Ways the Pandemic Has Changed Gen Z’s College Search Behavior
EAB’s latest report on our New College Freshman survey sheds light on the ways that Gen Z’s college search behavior has changed due to the pandemic.
How a Military College Grew and Diversified Their Class Over the Last Decade
Norwich University shares their story on how they were able to grow and diversify their class over the last decade.
Roadmaps
Experts
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