Research and Services
Prior to the pandemic, this public university, despite maintaining strong brand recognition in regions close to
home, was struggling to connect with students outside of their home state in the Appalachian region. This challenge was amplified by COVID-19 when travel restrictions prohibited traditional recruitment tactics, like school visits and
EAB’s latest report on our New College Freshman survey sheds light on the ways that Gen Z’s college search behavior has changed due to the pandemic.
Norwich University shares their story on how they were able to grow and diversify their class over the last decade.
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