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Marketing and Recruitment

Events

Enrollment Services Virtual Partner Summits

The goal of our roundtables is to bring our partners together to discuss current issues and share tactics and strategies to prepare for the future. We are privileged to serve you and your team and are now turning our attention towards the future so that you may succeed in the new normal.

Enrollment Services Virtual Partner Roundtable: Supporting the Resilient Enrollment Team

Join fellow enrollment leaders for networking and meaningful dialogue interspersed with information and insights shared by EAB experts.

Research and Services

Gen Z’s Evolving Enrollment Journey

This report explores five lessons on Gen Z’s evolving journey based EAB’s latest student survey and behavioral data.

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Enrollment strategy for a test-optional era

This white paper examines the main challenges associated with test-optional admissions and offers guidance to enrollment leaders on how to address those challenges.

Increasing geographic diversity in the face of the pandemic

Prior to the pandemic, this public university, despite maintaining strong brand recognition in regions close to
home, was struggling to connect with students outside of their home state in the Appalachian region. This challenge was amplified by COVID-19 when travel restrictions prohibited traditional recruitment tactics, like school visits and
college fairs.

Understanding Your Future Adult Learner

To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.

Quick Reads

3 Ways the Pandemic Has Changed Gen Z’s College Search Behavior

EAB’s latest report on our New College Freshman survey sheds light on the ways that Gen Z’s college search behavior has changed due to the pandemic.

How a Military College Grew and Diversified Their Class Over the Last Decade

Norwich University shares their story on how they were able to grow and diversify their class over the last decade.

6 proven ways to boost your college enrollment

From our extensive testing, we’ve identified six tried-and-true college enrollment best practices proven to work.

Experts

Vice President of Consulting Services and Dean of Enrollment Management
Director, Research
Senior Director, Strategic Research

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Our Products

Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.

Marketing and Enrollment Solutions

Shape the size, geographic diversity, academic quality, and demographic mix of your inquiry pool, and sustain the conversation with search responders to encourage next steps.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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