Prior to the pandemic, this public university, despite maintaining strong brand recognition in regions close to
home, was struggling to connect with students outside of their home state in the Appalachian region. This challenge was amplified by COVID-19 when travel restrictions prohibited traditional recruitment tactics, like school visits and
To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.
College-bound students are using an expanding range of channels to research and engage with schools they’re considering. Our infographic outlines how colleges can optimize their student-recruitment channels to move students through the enrollment funnel with minimal redundancy.
If this issue continues, please contact EAB Help at [email protected] for further assistance.
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