Topic Page

Marketing and Recruitment

Events

Sorry, we couldn't find any posts. Please try a different search.

Header Search Form

Research and Services

Gen Z’s Evolving Enrollment Journey

This report explores five lessons on Gen Z’s evolving journey based EAB’s latest student survey and behavioral data.

Illustration-generic-campus-diversity__550x550

Enrollment strategy for a test-optional era

This white paper examines the main challenges associated with test-optional admissions and offers guidance to enrollment leaders on how to address those challenges.

Increasing geographic diversity in the face of the pandemic

Prior to the pandemic, this public university, despite maintaining strong brand recognition in regions close to
home, was struggling to connect with students outside of their home state in the Appalachian region. This challenge was amplified by COVID-19 when travel restrictions prohibited traditional recruitment tactics, like school visits and
college fairs.

Understanding Your Future Adult Learner

To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.

Quick Reads

6 proven ways to boost your college enrollment

From our extensive testing, we’ve identified six tried-and-true college enrollment best practices proven to work.

Optimize Your College’s Student-Recruitment Channels

College-bound students are using an expanding range of channels to research and engage with schools they’re considering. Our infographic outlines how colleges can optimize their student-recruitment channels to move students through the enrollment funnel with minimal redundancy.

Here’s how to show students your master’s program is worth it

Learn how to convey your program’s value—and empower students to enroll with the confidence that your program can help them achieve their professional goals.

Experts

Vice President of Consulting Services and Dean of Enrollment Management
Director, Research
Senior Director, Strategic Research

Subscribe to the Enrollment Blog

Get the latest enrollment marketing and recruitment insights you need to build the class you want.

Our Products

Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.

Marketing and Enrollment Solutions

Shape the size, geographic diversity, academic quality, and demographic mix of your inquiry pool, and sustain the conversation with search responders to encourage next steps.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

EAB asks you to accept cookies for authorization purposes, as well as to track usage data and for marketing purposes. To get more information about these cookies and the processing of your personal information, please see our Privacy Policy. Do you accept these cookies and the processing of your personal information involved?

Skip to toolbar