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Research and Services
Increasing geographic diversity in the face of the pandemic
Prior to the pandemic, this public university, despite maintaining strong brand recognition in regions close to
home, was struggling to connect with students outside of their home state in the Appalachian region. This challenge was amplified by COVID-19 when travel restrictions prohibited traditional recruitment tactics, like school visits and
college fairs.
Quick Reads
3 things you need to know about the shifting adult learner market
When it comes to enrolling the “responsible” generation in continuing education programs, learn three higher ed marketing truths you need to know.
How to make academic programs attractive to prospective students
Learn how one institution identified a program refreshment opportunity to boost their competitiveness through naming and specialization benchmarking.
Students don’t speak “financial aid”
Eliminating jargon in financial aid communication is key to helping prospective low-income students use the resources available to them.
Roadmaps
Experts
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