Content Type: Blogs
Technology won’t replace advisors, but it can help us do our jobs better
I admit it. I can no longer parallel park without a camera. While that wasn’t the way I was taught, I now depend on that grainy image of my bumper accompanied by a series of beeps to tell me that I am in danger of making a mistake. And so it is with academic advising. […]
Yes, even elite schools should be concerned about declining student populations
Demand for higher education is predicted to plummet sharply starting in 2026. But for selective institutions, our Enrollment Management Forum’s analysis of Nathan Grawe’s Higher Education Demand Index shows mixed messages. The big-picture view shows a bleak overall outlook for undergraduate enrollment, with a silver lining for the most selective institutions. But a closer look […]
What the NACAC vote means for enrollment leaders
Last week, the National Association of College Admissions Counselors (NACAC) announced that it has asked its members to vote to eliminate three provisions of its Code of Ethics and Professional Practices (CEPP) in response to a Department of Justice investigation. Since the announcement, we’ve received many member questions about the potential impact of these changes […]
2019’s higher ed scandal: a problem with admissions or a problem with prestige?
The recent college admissions scandal painted an unflattering picture of higher education admissions: one of bribery, nepotism, and entitlement. Kent Barnds, executive vice president of external relations at Augustana College in Illinois, recently penned an editorial for Inside Higher Ed that examined the scandal. I recently sat down with Kent to explore more thoughts about […]
Your department might be overdue for an annual checkup
Department leaders often don’t realize the influential role they play in the entire institution’s long-term success. These leaders may think their decisions solely affect their departments. While that may be true in each isolated case, holistically, these decisions have a significant impact on their institution’s strategic priorities. To ensure institutional and departmental priorities are aligned, […]
Why many enrollment leaders struggle with “student-centric” adult learner program design
What do strategic enrollment planning and extreme sports have in common? More than you might think, according to Kevin Shriner, an expert on market research and adult learner program design at EAB and a former faculty member and associate dean of institutional research. Kevin has worked with faculty to develop over 200 graduate, online, and […]
The marketing metrics you should be tracking, but aren’t
Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to […]
Paid search 101: What enrollment leaders need to know
Our work with enrollment teams has shown that paid search can be an effective way to stand out in a space that’s never been more competitive. As more enrollment shops are starting to consider paid search efforts, we thought we’d outline some key paid search concepts, define some terms, and provide some context around paid […]
What we learned from 12 system-wide technology implementations
A few weeks ago, EAB partnered with the California State University (CSU) System to host a system-wide student success summit. Hearing positive feedback and stories from the team not only re-energized me, but also got me thinking about how EAB could replicate their experiences to better support our other system members. After seven years leading […]
Welcome to the new eab.com
Learn about the thinking (and benefits) behind EAB’s new website.