Content Type: Blogs
A Beginner’s Guide to AI in Annual Giving
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing new technology can be overwhelming and there is a lot to keep in mind when it comes to using AI in your annual giving program.
Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours
In recent years, the world of virtual tours has undergone a significant transformation. We all saw how the pandemic led to a sharp rise in the creation and utilization of virtual tours, but EAB data shows that virtual tours are just as popular today as they were at the height of the pandemic.
What is “one front door” onboarding and how could it help your students?
For many community college aspirants, particularly those pursuing workforce development programs, a common obstacle is the “one size fits all” design of onboarding processes, neglecting the unique needs of non-credit learners, such as work and family obligations or advising options that are often tailored for degree-seeking students.
How to use marketing to engage program-switchers
Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Here are three conclusions from our analysis.
Looking to the future of advising: 6 takeaways from the 2023 NACADA conference
This blog covers themes in academic advising, such as shrinking budgets and the future of advising, that emerged at the 2023 NACADA conference.
To design microcredentials that meet student needs, follow these 3 steps
This blog outlines three steps you can follow to design microcredentials around the needs of your professional and adult learners.
Key takeaways from government guidance on SCOTUS’s affirmative action ruling
The Department of Education finally issued its eagerly anticipated follow-up guidance on the Supreme Court’s SFFA ruling in September. Did it deliver on enrollment leaders’ hopes and expectations? The answer is complicated.
The 6 most in-demand topics for district leaders last year
Discover the six most popular topics for district leaders over the past year, which reflect the most common challenges in districts across the country.
Building awareness of your law program is more important than ever
To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible.
Reduce long-term cost growth to rightsize your university
As costs continue to grow faster than revenues, higher ed institutions must engage in proactive cost control strategies to ensure financial viability.
