Content Type: Case Study

Climate flashpoints—including protests and demonstrations, controversial campus speakers, and viral social media posts—can catch colleges and universities off guard, making it difficult to craft a swift and appropriate response. Progressive institutions recognize they must have a proactive strategy in place to address student concerns and minimize consequences. The Case Study Compendium can prepare leadership at […]

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Challenge Student success has always been at the heart of Wiregrass Georgia Technical College’s (Wiregrass) advising model. But prior to 2017, students had minimal insight into the academic planning process and relied on advisors to create class schedules term after term. Advising appointments were dominated by schedule creation across multiple days. During peak enrollment times, advisors […]

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Process improvements lead to revenue gains Danville Community College joined the Student Success Collaborative–Navigate in late 2015. At the project kickoff meeting, EAB staff helped college leaders map their enrollment process and identify three critical challenges that prevented students from enrolling on time. Working with EAB, Danville streamlined their enrollment process. In just the first […]

Read More about Improving barriers to enrollment yielded Danville Community College $70K in tuition revenue

Maple University*, a Medium-Sized, Private University in the Northeast About: Maple University is a private university located near a large city in the northeast, with a law school enrollment of about 800 students.  Challenge: Due to intensifying competition in the region, Maple’s law school experienced multiple years of enrollment declines and struggled to maintain its […]

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Birch University*, a Medium-Sized, Private University in the Northeast About: Birch University is a private university in a large city in the Northeast.  Challenge: Faced with increased local and national competition, Birch’s adult degree completer program struggled to maintain enrollment volume for several years due to insufficient awareness and engagement among key prospect audiences. Solution: […]

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Hickory University*, a Medium-Sized, Private University in the West About: Hickory University is a private university located in a metropolitan area in the West. Their college of education offers a variety of graduate and doctoral degrees and enrolls approximately 800 students.  Challenge: Hickory’s college of education faced declining enrollment due to increased local and national […]

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Birch partnered with EAB to identify audiences who would be most likely to enroll, and to raise awareness among these populations as a part of overall marketing and recruitment strategy. EAB used consumer data to create detailed personas of Birch’s target students and generate high-affinity prospects to target. EAB then launched multichannel campaigns to engage candidates and encourage applications.

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