Content Type: Case Study
How One Business School Surpassed Their 2020 Enrollment Goal During COVID-19
Due to increased competition, Beech’s College of Business experienced a 32% decline in graduate enrollment over four years. They partnered with EAB Adult Learner Recruitment to identify and engage more right-fit prospects and outperform their summer 2020 enrollment goal by 9%.
Growing College of Pharmacy Enrollment 27% Through an Integrated, Personalized Marketing Strategy
Many pharmacy schools nationwide are experiencing dramatic declines in student enrollment, plus increased competition in nearby areas. Learn how one school partnered with EAB to introduce a more personalized and integrated approach that would increase engagement, application activity, and ultimately enrollment.
How One Institution Grew Graduate Enrollment 48% with Intent-Based Marketing
Many graduate programs struggle to meet ambitious goals for online program growth. Explore our case study to learn how one graduate school partnered with EAB’s Adult Learner Recruitment to identify right-fit students and launch multichannel campaigns, leading to an increase in headcount.
Guiding Students and Improving Advisor Visibility with Academic Planning in EAB’s Navigate
At Elizabeth City State University, there was no standard process for collaboration between students and advisors and no way to encourage long-term planning. Learn how a partnership with Navigate addressed this challenge and led to a 35% increase in preregistration over the previous year.
Understanding Immediate and Longer-Term Student Needs During COVID
Explore this case study to learn how Concordia College used Navigate to understand immediate and longer-term student needs during COVID.
Enrollment Services Case Study Compendium
Explore our Enrollment Services case studies to learn more about the schools that achieved success by partnering with EAB. Discover a range of best practices for improving recruitment marketing, enrollment numbers, and class quality.
Optimizing Growth Strategy with Intent Marketing and Strategic Portfolio Planning
Balsa’s College of Business began to experience enrollment declines after years of strong, steady enrollment due to outdated marketing tactics and a disjointed program development strategy. Learn how they partnered with EAB to optimize their growth strategy and increase applications and admitted students.
Case Study Compendium of Campus Flashpoints
This resource is comprised of exercises to prepare heads of school and their leadership team for how to respond to incivility in the classroom.
Improve training and assessment to better support students of concern
The behavioral intervention team (BIT) at Central Michigan University (CMU), called the Care Team, wanted to formalize their responsibilities to increase efficacy and reach to students in need of mental health support services.
Connect department chairs with budget officers to build engagement around financial data
The Planning and Budget Office at the University of Toronto regularly presents a combination of unit-level and institution-level financial data to chairs and deans in order to help them identify areas for growth and investment, increase financial literacy, and strengthen ties between academic and business units.
