Content Type: Resource

Whether you’re vetting program ideas proposed by faculty, refreshing an existing set of degrees, or seeking new opportunities for launch, EAB Market Insights offers actionable recommendations and guidance to support continuous growth.

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Challenges from the COVID-19 crisis and subsequent economic turmoil have threatened enrollment and retention at independent schools across the country. Schools everywhere face uncertainty about whether families will re-enroll amid increasing financial strain and historic unemployment rates. To be able to conduct scenario planning amid this uncertainty, independent schools should use employment data to more accurately project enrollment trends in the months ahead.

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In order to retain enrollments amid the COVID-19 pandemic, independent schools will need to be clear about what they can provide to students and families outside of face-to-face learning. To address value concerns, independent schools must take extra measures to sustain a sense of community and highlight the unique value of the independent school experience. This resource provides a collection of strategies to use over the summer months and into the coming school year to help schools to engage students and families for purposes of retention.

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