Content Type: Toolkit

The Web Presence Audit contains a series of exercises to conduct collaboratively with your school’s admissions, communications, and marketing teams. By working together, you can examine various aspects of your school’s web presence and think strategically about how best to communicate key messages online to prospective families that may not be directly reaching out to you to learn about your institution.

Read More about Leveraging Your Web Presence to Turn Stealth Shoppers into Independent School Applicants

This step-by-step guide walks you through how to use Facebook tools individually or together to target ads to specific groups of people based on customer contact information, behaviors, and characteristics. This tool explains how to build custom audiences from a customer list, website custom audiences, and lookalike audiences.

Read More about Social Media Primer: Maximizing Independent School Lead Capture with Facebook

Pandemic pods seem like a promising way to mitigate students’ learning loss and create community. However, pandemic pods raise concerns around health, safety, and equity. Administrators can use this customizable letter as a starting point to inform families of pod concerns. Districts can publicly reaffirm a commitment to equitable learning for all students by not honoring parent requests to assign classrooms based on pod arrangements.

Read More about District Letter to Parents about Pandemic Pods in K-12

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