Content Type: Toolkit
How to Optimize Your Student Communications Strategy
To help students graduate, institutions must do more than rely on the traditional once-per-semester advising appointment—they need to send timely communications that prompt students to complete required tasks. Learn how to refine student communications and promote unit coordination in this toolkit.
Leveraging Your Web Presence to Turn Stealth Shoppers into Independent School Applicants
The Web Presence Audit contains a series of exercises to conduct collaboratively with your school’s admissions, communications, and marketing teams. By working together, you can examine various aspects of your school’s web presence and think strategically about how best to communicate key messages online to prospective families that may not be directly reaching out to you to learn about your institution.
Making Your Independent School Digital Marketing Ads Count
The lessons in this resource offer a crash course on the applications of digital recruitment and the digital marketing landscape. This primer arms enrollment managers with the information they need to design a digital marketing strategy aligned to their enrollment goals while getting the best return on their investment.
Messaging Your Independent School’s Value Proposition During the Pandemic
This worksheet guides schools to articulate their value to prospective families using questions aimed at two groups of parents: those who are unaware of the value of an independent school education and those who are not convinced that their family belongs at one.
Social Media Primer: Maximizing Independent School Lead Capture with Facebook
This step-by-step guide walks you through how to use Facebook tools individually or together to target ads to specific groups of people based on customer contact information, behaviors, and characteristics. This tool explains how to build custom audiences from a customer list, website custom audiences, and lookalike audiences.
Competency-Based Hiring Toolkit for University Advancement Leaders
Use the competency-based hiring to identify qualified transferable-skills candidates and attract them to your open positions.
District Letter to Parents about Pandemic Pods in K-12
Pandemic pods seem like a promising way to mitigate students’ learning loss and create community. However, pandemic pods raise concerns around health, safety, and equity. Administrators can use this customizable letter as a starting point to inform families of pod concerns. Districts can publicly reaffirm a commitment to equitable learning for all students by not honoring parent requests to assign classrooms based on pod arrangements.
Create Compelling Mid-Level Giving Opportunities
Use this tool to accelerate mid-level donor stewardship and move them up the pipeline by creating compelling fundraising products.
Engaging a Virtual Audience
As uncertainty surrounding COVID-19 continues into the fall semester, we can’t rely on our typical playbook to engage our constituents. This resource is a checklist to ensure advancement delivers effective events.
Designing and Implementing a Student Intervention Campaign
Targeted advising campaigns enable advisors to direct outreach to specific populations of students in need of supplemental attention. This toolkit provides step-by-step technical instructions for designing your own targeted advising campaign utilizing Navigate.
