Meeting the Moment of Mega-Stealth Shopping for Community Colleges

In 2022, community college leaders are facing many of the same challenges as they were five years ago, but with the temperature turned all the way up. Budgets are stagnant, pressure to deliver on enrollments is higher than ever, and rates of stealth shopping continue to climb. At the same time, volatility in the landscape means most institutions are more concerned with righting the ship than completely revamping their marketing strategy. As Gen Z becomes part of the adult learner audience, institutions need to understand widespread behavioral shifts to better reach and appeal to today’s audience.

You can watch the on-demand webinar on our YouTube channel.

This virtual roundtable explores four areas where leaders can focus their strategy as a way to negotiate this volatile moment across the pre-awareness and awareness phases of the marketing funnel:

• How institutions can cut through digital noise by dialing up storytelling efforts across platforms to share their unique brand identity and values
• How institutions can step up their social media strategy and learn the rules of today’s social media game
• How to leverage faculty and instructor expertise to inflect student choices about your programs
• What adult learners expect from your website and how to improve the web experience to best serve stealth shoppers

Registration for this session is limited to two attendees per institution.

• Wednesday, February 15, 2023 | 3:00 p.m. – 4:30 p.m. Eastern Time