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Carol Stack

Principal

Areas of Expertise
  • Financial Aid
  • Recruitment
  • Strategic Planning
Bloomington, MN
Specialties
  • Admissions
  • Enrollment Management
  • Marketing and Branding
  • Yield
Connect with Carol

Background

Carol Stack develops enrollment management strategies and consults on the strategic use of financial aid. As a Principal, Carol is responsible for securing and developing relationships with EAB’s primary clients. Carol joined EAB with Hardwick Day, where she has been a Principal since 1997. She has worked with hundreds of unique colleges and universities on admissions, recruitment, enrollment, sta

Carol Stack develops enrollment management strategies and consults on the strategic use of financial aid. As a Principal, Carol is responsible for securing and developing relationships with EAB’s primary clients. Carol joined EAB with Hardwick Day, where she has been a Principal since 1997. She has worked with hundreds of unique colleges and universities on admissions, recruitment, enrollment, staff development, brand strategy and research.

Prior to joining Hardwick Day, Carol was the director of admissions at Macalester College, Augsburg College, and worked as a college counselor in two international schools. She is also, with Ruth Vedvik, the author of The Financial Aid Handbook: Getting the Education You Want for the Price You Can Afford. The second edition (2017) is now available from Career Press.

Education

Carol earned a Bachelor of Arts in English and History at Macalester College, cum laude.

Research and Insights

We’ve talked a lot about the impact of the early FAFSA on college enrollment offices. Today, I want to share the other side of that story: the view from the high school counselor’s chair. I recently had the pleasure of sitting down with Phil Trout, the immediate past president of the National Association for College…

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