Crystal Nikish leads marketing and product strategy for EAB’s Talent Marketing Services team. She specializes in helping employers meet campus recruiting goals through brand engagement and digital marketing planning. Bringing a wide range of marketing experience to the role, from demand generation to go-to-market strategy, conversion rate optimization to event marketing, her work blends storytelling and direct response tactics to nurture prospects down the recruitment funnel.
Prior to joining EAB, Crystal spent time in marketing leadership roles at DC ed tech companies 2U and Hobsons, in addition to ecommerce and digital content roles at Network Solutions and Gannett. In her spare time, Crystal enjoys reading fantasy novels and binge-watching genre TV and movies, plus spending time outdoors with her family.
Crystal graduated from Penn State with a bachelor’s degree in English and a minor in Educational Theory and Policy. She has since earned her Master of Business Administration from UNC Kenan-Flagler Business School, concentrating in Data Analytics and Entrepreneurship.