Dana Gresko joined EAB in 2009 and currently serves as Director of Analytics and Fundraising Strategy. In her time at EAB, she has contributed key research on alumni fundraising and helped establish EAB Enrollment Services as an industry leader in fundraising analytics and strategy. Dana works with high education institutions across the US to develop alumni and donor solicitation strategies that grow participation rates and build a pipeline of future principal gifts.
Before coming to EAB Enrollment Services, Dana worked in direct response fundraising for cultural institutions in both New York City and Virginia, developing mail and digital solicitation programs that helped acquire and renew donors. Having managed migrations into new fundraising platforms, she is able to help EAB partners navigate the data complexity that comes along with any annual fund program.
Dana is a native of New York City and a graduate of the University of Michigan. She lives in the Richmond area with her husband and two daughters.
Dana is a graduate of the University of Michigan-Ann Arbor where she earned her B.A.
Research and Insights
Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
Young people are the key to the future—and, as advancement leaders will attest, the key to continued successful annual giving campaigns. Here are 3 actions to take now to inspire young alumni to donate year after year.