Meet The Expert
Background
Emily Upton is a vice president for program marketing and general manager for agency services at EAB with extensive experience in all aspects of creative, digital, web strategy, audience research, lead generation and campaign development. Emily specializes in strategic marketing solutions for Higher Education clients. Her work helps colleges and universities find, engage, and enroll college-bound
Education
Emily earned a B.S. in Information Technology from Virginia Commonwealth University Business School.
Research and Insights
Your checklist to create a compelling admitted-student website
Take our quick audit to ensure your admitted-student website includes these essential elements to make a compelling case for your college and university, and ensure it serves as a critical tool for winning over undecided students.
Gen Z wants an authentic experience. Use these Snapchat and Instagram features to deliver it.
We know that Gen Z students want authenticity in their social media connections, including interactions with potential colleges. We've tested new functions within both Snapchat and Instagram intended to cultivate that type of experience. Explore our findings.
