Meet The Expert
Emily Upton is a vice president for marketing and enrollment solutions and general manager for agency services at EAB with extensive experience in all aspects of creative, digital, web strategy, audience research and campaign development. Emily specializes in direct marketing recruitment campaign services for Higher Education clients. Her work supports college-bound populations through best-of-its-kind student success marketing campaigns that match students to right-fit colleges using collective power of over 300 higher educational institutions to generate insights.
Emily spends her day testing, analyzing, and refining strategic marketing plans and programs to help partners stay relevant and successful in a highly competitive market.
In her spare time, Emily enjoys reading, the outdoors, and international travel. Emily’s current favorite poem is A Psalm of Life by Henry Wadsworth Longfellow and her favorite outdoor activity is kayaking. Next upon Emily’s travel destination is southern France.
Emily earned a B.S. in Information Technology from Virginia Commonwealth University Business School.
Research and Insights
It’s no secret that parents play a critical role in a student's college decision, but despite parents’ heavy influence, enrollment teams have been slow to engage them, especially during college search. Two primary challenges hinder enrollment leaders from maximizing parent influencers—here's how you can navigate them.
Take our quick audit to ensure your admitted-student website includes these essential elements to make a compelling case for your college and university, and ensure it serves as a critical tool for winning over undecided students.
We know that Gen Z students want authenticity in their social media connections, including interactions with potential colleges. We've tested new functions within both Snapchat and Instagram intended to cultivate that type of experience. Explore our findings.