Meet The Expert
Emily Upton is a vice president for program marketing and general manager for agency services at EAB with extensive experience in all aspects of creative, digital, web strategy, audience research, lead generation and campaign development. Emily specializes in strategic marketing solutions for Higher Education clients. Her work helps colleges and universities find, engage, and enroll college-bound populations from all different backgrounds.
Emily spends her day testing, analyzing, and refining marketing plans and user experiences that can help partners stay relevant and successful in a highly competitive market.
In her spare time, Emily enjoys reading, the outdoors, and international travel. Emily’s current favorite poem is A Psalm of Life by Henry Wadsworth Longfellow and her favorite outdoor activity is kayaking. Next upon Emily’s travel destination is Costa Rica.
Emily earned a B.S. in Information Technology from Virginia Commonwealth University Business School.
Research and Insights
Take our quick audit to ensure your admitted-student website includes these essential elements to make a compelling case for your college and university, and ensure it serves as a critical tool for winning over undecided students.
We know that Gen Z students want authenticity in their social media connections, including interactions with potential colleges. We've tested new functions within both Snapchat and Instagram intended to cultivate that type of experience. Explore our findings.