Taylor joined EAB in 2021 and serves as Audience Development Specialist. Taylor’s work focuses primarily on adult audience generation and recruitment, namely through EAB’s Cappex for Adults platform. Working in concert with marketing and recruitment leaders across institutions, she helps drive top-of-funnel strategy and lead generation for graduate business and adult degree completion programs.
Prior to her work with Cappex, Taylor spent time on EAB’s broader Adult Learner Recruitment team working to support institutions in their full-funnel recruitment strategy and enrollment goals. Taylor has also worked closely with our Technology team to help support both two- and four-year institutions in becoming more student centric and data informed. Across her career, Taylor has been driven by her passion for providing access to higher education students of all ages and streamlining processes to ensure equitable learning opportunities for all. She has served as a peer facilitator, tutoring underserved populations throughout the entire collegiate and continued education process, from application to graduation.
Taylor graduated cum laude from The College of Charleston, in Charleston, South Carolina where she earned a Bachelor of Arts degree in Psychology and Sociology. During her time at The College, Taylor was tasked with conducting research on undergraduate and graduate mental health across their academic tenure, and received honors for her work and studies to understand the human lifespan.