Viktoria Guentcheva is a Senior Analyst on the Community College Executive Forum research team. Her work focuses on helping community college leaders create optimal marketing and enrollment strategies. Specifically, she has done research on predictive enrollment analytics, creating audience-based prospect messaging, and auditing the onboarding process. Viktoria has also conducted research on workforce development and employer partnerships, both in the 2-year and 4-year continuing and online education spaces.
In her spare time, Viktoria enjoys discovering new restaurants in DC, searching for the next exciting flight deal, and cheering for the Georgia Dawgs.
Viktoria earned Bachelor’s degrees in History and International Affairs from the University of Georgia. She holds a Master of Arts degree in Modern History from Queens University Belfast.
Research and Insights
Community colleges receive a favorable report card from the larger public, but only 11% of presidents strongly agree that their institution will be financially stable over the next decade. As presidents and their cabinets ramp up planning and budgeting conversations for the coming year, they’re searching for ways to keep their institutions viable in the…
Earlier this fall, the Community College Executive Forum launched the 2019 Pulse Survey, which asked community college leaders about the initiatives they hope to make the most progress on in the next 6-12 months. As the results roll in, we’re excited to share the top six initiatives that your peers are currently working on: Use…
Much of EAB’s work with community colleges focuses on demystifying the enrollment process—and with good reason: Students that enter community colleges face an uphill battle from the start. Lengthy applications, unclear follow up, and conflicting advice are just a few of the obstacles that community college students—many of whom are new to higher education—must navigate…