Area of Expertise: Marketing and Recruitment

Owen Crean works with higher education leaders to drive enrollment growth across adult, graduate online, and non-traditional student populations. Owen helps lead EAB’s Adult Learner Recruitment initiative, which leverages best-in-class marketing and recruitment tactics, including consumer analytics and intent marketing, to target and enroll right-fit students.

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Bob leads the digital experience across the brand agency team responsible for engaging audiences and bringing education brands to life across all digital channels in a way that drives results.

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