For years, orientation has been a critical way to continue building affinity after deposit and to minimize summer melt. This summer, orientation will only grow in importance, as colleges and universities face several new threats to their 2020 class: Even before COVID-19, changes to the NACAC Code of Ethics and Professional Practice mean that institutions can continue recruiting students even after deposit, likely increasing competition for your committed students.
Meanwhile, the pandemic may lead some students to change their college plans late in the summer. To combat this uncertainty, institutions are developing new and creative ways to engage students during the summer, including through revamping their orientation programs.
The orientation website is a crucial, but often overlooked, gateway to the orientation experience. Long before students begin their orientation program, they will browse your website, learning about your program and preparing for it.
As most institutions transition to virtual orientation in response to COVID-19, students will turn to the orientation website even more frequently for updates. An engaging and student-friendly orientation website can help make students more excited for fall classes, while a confusing one may leave them questioning their college decision.
Take our 5-question flash diagnostic
Answer these five questions to assess your website’s current state and to determine if you will benefit from an in-depth audit. The flash diagnostic should take about a minute to complete.