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The Complex Adult Learner Journey to Enrollment

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Professional and Adult Education

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Finding and enrolling right-fit students for your graduate and online programs is challenging in part because every adult learner has unique motivations, expectations, and timelines. Some prospective students research their options for three years and still choose employment over enrollment, while others will move from research to application in three months. To recruit adult learners, schools need to be hyperresponsive to engagement cues and signals, which requires advanced analytics and the ability to personalize communications for adult students at scale.

This resource is part of the Develop Outcomes-Focused Recruitment Messages for Adult Learners Roadmap. Access the Roadmap for stepwise guidance with additional tools and research.

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