What Distinguishes High-ROI Advancement Shops?

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What Distinguishes High-ROI Advancement Shops?

In today’s tight budget times, advancement leaders must find new, innovative, and efficient ways to grow fundraising revenues and ROI. Using EAB’s proprietary ROI benchmarking data, drawn from over 150 institutions in both the US and Canada, we analyzed the investments, staffing levels, and fundraising strategies most closely tied to top performing advancement shops. Our research found that the institutions with the highest ROI did the following:

  • Focused on major gift volume, not just mega-gifts
  • Built a broad base of leadership annual donors ($1K-$24.9K gifts), creating a pipeline of future major gift supporters
  • Prioritized investing in staff for development roles, including major gifts, planned giving, and corporate/foundation relations
  • Invested in strategic support, especially in prospect research and data/analytics