These are difficult times for colleges and universities, and all the more so for higher education employees who have been furloughed. Many of the affected staff have never been furloughed before and don’t know what this means for their situation. To those staff, your communications are critical.
The right messaging ensures that furloughed employees can access health care, apply for unemployment benefits, and understand that the economic pain is shared. Messages that strike the wrong tone can elicit public blowback from your community. Watch this video to learn four ways to convey care and offer relief through your messages to furloughed employees.